Imagine if instead of approaching our computer as a cold, mechanical piece of metal and glass that receives inputs and delivers outputs, we saw it as a relationship with the emergent, ineffable internet mystic that we’re collectively creating.
The site is also like a home in that it’s a collection of many things which are unified only by the person who collected them. I feel as if someone is giving me a tour of their apartment: I’m looking at the papers on his desk, the notes stuck to his fridge, an album of butterfly photos taken by his brother, and so on. Sure, he probably tidied up... See more
All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.
any digital place evokes certain feelings, emotions, mood
cold? warm? corporate? homely? serious? silly? all of it? none of it?
and all these things are extremely subtle
and each idea can be executed in a myriad of ways
and it's this... See more
in the last decade, technology has transformed from a tool that we use to a place where we live. If we’re setting out to change the character of technology in our lives, we’d be wise to learn from the character of places.