If The Internet Was A Place

I was walking the dog this morning and I was reflecting on how the things we build on the digital world seem to mirror what we build on the physical one. Big social media platforms are the metropolis: dense, busy, chaotic. They’re the place that never sleeps and there’s always something new going on. Something new to see, something new to do.... See more

my social feeds seemed to finish their years-long transformation from a neighborhood populated with friends to a glossy condo development of brands.

All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.

“We want to think of the internet as a physical place. It is not about making the virtual physical, but rather to argue that the virtual also exists physically.”

- Woon Tien Wei

However, Moments has a weakness. It’s caused users to want to leave Moments. Because it is like a town square, when you like or comment on something it’s akin to shouting in the town square. Everyone can hear you. This creates more stress for users. Moreover, as your friend list increases, the stress becomes greater.

The role of a successful place is to provide a catalytic context for missions.