If The Internet Was A Place

I’ve come to think of software applications as a form of digital architecture: some are places of concentration, others of collaboration, others clearly just for fun. Software’s emotional dimension is crucial: how it feels dictates how it’s used. (Architects hire environmental psychologists; tech companies hire user-experience researchers.)... See more

“We want to think of the internet as a physical place. It is not about making the virtual physical, but rather to argue that the virtual also exists physically.”

- Woon Tien Wei

I don’t know if you’ve ever seen or been to the roof of Facebook. The roof is amazingly landscaped — it has native species of plants and these meandering walking paths — and in a way, it’s exactly what I’m talking about in the book. It’s the architecture of thinking, it’s put there to encourage innovation and conversation, but just for employees.  

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All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.

In Paul Graham’s famous essay Cities and Ambition, there’s this idea that some cities are centers for some type of ambition, and when you come to one of those cities, you can feel the message the city is sending to you. For example, the message that you can feel in New York is “You should be richer,” while Berkeley’s is “You should live better,”... See more

The role of a successful place is to provide a catalytic context for missions.