If The Internet Was A Place

In Paul Graham’s famous essay Cities and Ambition, there’s this idea that some cities are centers for some type of ambition, and when you come to one of those cities, you can feel the message the city is sending to you. For example, the message that you can feel in New York is “You should be richer,” while Berkeley’s is “You should live better,”... See more

The site is also like a home in that it’s a collection of many things which are unified only by the person who collected them. I feel as if someone is giving me a tour of their apartment: I’m looking at the papers on his desk, the notes stuck to his fridge, an album of butterfly photos taken by his brother, and so on. Sure, he probably tidied up... See more

However, Moments has a weakness. It’s caused users to want to leave Moments. Because it is like a town square, when you like or comment on something it’s akin to shouting in the town square. Everyone can hear you. This creates more stress for users. Moreover, as your friend list increases, the stress becomes greater.

I was walking the dog this morning and I was reflecting on how the things we build on the digital world seem to mirror what we build on the physical one. Big social media platforms are the metropolis: dense, busy, chaotic. They’re the place that never sleeps and there’s always something new going on. Something new to see, something new to do.... See more

I’ve come to think of software applications as a form of digital architecture: some are places of concentration, others of collaboration, others clearly just for fun. Software’s emotional dimension is crucial: how it feels dictates how it’s used. (Architects hire environmental psychologists; tech companies hire user-experience researchers.)... See more

I don’t know if you’ve ever seen or been to the roof of Facebook. The roof is amazingly landscaped — it has native species of plants and these meandering walking paths — and in a way, it’s exactly what I’m talking about in the book. It’s the architecture of thinking, it’s put there to encourage innovation and conversation, but just for employees.  

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