If The Internet Was A Place

I was walking the dog this morning and I was reflecting on how the things we build on the digital world seem to mirror what we build on the physical one. Big social media platforms are the metropolis: dense, busy, chaotic. They’re the place that never sleeps and there’s always something new going on. Something new to see, something new to do.... See more

All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.

In Paul Graham’s famous essay Cities and Ambition, there’s this idea that some cities are centers for some type of ambition, and when you come to one of those cities, you can feel the message the city is sending to you. For example, the message that you can feel in New York is “You should be richer,” while Berkeley’s is “You should live better,”... See more

I don’t know if you’ve ever seen or been to the roof of Facebook. The roof is amazingly landscaped — it has native species of plants and these meandering walking paths — and in a way, it’s exactly what I’m talking about in the book. It’s the architecture of thinking, it’s put there to encourage innovation and conversation, but just for employees.  

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