Identity

Strategy is the methodology.

Creative is the method

Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t ... See more

Creativity requires connecting the dots, and connecting the dots requires allowing time for my subconscious to consolidate my ideas and make associations. This means that, from time to time, I need to just stare out the window and do nothing.

This doesn’t feel productive, even though it is.

I believe that our creativity grows like sidewalk weeds out of the cracks between our pathologies—not from the pathologies themselves. But so many people think it’s the other way around. For this reason, you will often meet artists who deliberately cling to their suffering, their addictions, their fears, their demons. They worry that if they ever l

... See more