ideas

Our time is for crossing barriers, for erasing old categories - for probing around. When two seemingly disparate elements are imaginatively poised, put in apposition in new and unique ways, startling discoveries often result.

An idea cannot truly go mainstream until it’s wrapped in a “meme” that compels people to recognize, understand, share, and invest time in it.

An idea is a feeling that something great lurks beneath the surface. It's a direction more than a roadmap. The process of taking a small, talented team from nothing to an extraordinary product involves millions of small decisions. It will require heaps of healthy conflict and many sleepless nights. We so badly want to believe our initial ideas are

Jeff Bezos in the Lex Fridman podcast:

efficiency and invention are sort of at odds, because invention, real invention, not incremental improvement, incremental improvement is so important in every endeavor, in everything you do, you have to work hard on also just making things a little bit better. But I'm talking about real invention, real lateral

If you have unconventional ideas, you can create a large impact by forcing those ideas onto people and systems that exist in conventional institutions

-Palmer Luckey

1 – Show up. Many work sessions will feel unproductive which can feel frustrating, but the best creatives sit down to work even when they don't feel like it. Consistency rewards creativity.

2 – Generate a ton of ideas. Your best ideas rarely come early. So when you think you've got it, keep going.

3 – Refine the good ones. If you find

From Donald Knuth “The language in which we express our ideas has a strong influence on our thought processes.”

Whenever there is an argument between two ideas, find the third idea.