On branding

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

The Elegance of Nothing

Obsession is rooted in mythology. The fundamentals of storytelling are simple:

the origin
the villain
the magic
the prophecy
the alchemy

Apply liberally to any content, rinse and repeat

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