why third spaces are sacred
source: https://www.buildirl.com
Gen Z and Millennials are seeking more IRL. High end social clubs are on the rise. Flip phones are back in. We want to spend more on experiences, less on stuff. Remote work is forcing everyone to seek in-person connection and community elsewhere.
Despite this, existing social clubs are struggling to survive and not e
... See moreAbout amo
(It's strategic genius).
The Times just published a peek inside Soho Mews, Soho House's new ultra-exclusive London outpost.
And I'm impressed by the vision.
This is a masterclass in brand strategy.
What struck me immediately:
- Elevated experience (silver cutlery, 50-day aged meats)
- Invite-only for select al... See more
“To inspire and nurture the human spirit – one person one cup and one neighborhood at a time.” Schultz vowed to “transform the Starbucks experience” with main goals that included improving the current state of the US business, reigniting the brand’s emotional attachment with customers, and planning for the future while expanding its presence around
... See moreMichael Mann Facts • Starbucks
“The HHS came out with a report basically stating that there's an epidemic of loneliness and isolation happening among the younger generations because they have very much grown up on the Internet and now have a hard time meeting other people in person and connecting. And I think we're kind of an [unintentional] solution to that problem,”
Viktoriia Vasileva • New York's Hottest Club Is a Chess Club
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One More Hour
hinge.co
we exist in a new context now, after a long decade of global homogenization and the Uberification of life. A global pandemic causes simulation to crash or at least to reveal itself, forcing us to search for new identities, new communities, and new ideals