Part 2: The Rise of IRL Member Communities — Packy McCormick

I see this as the delineation between IRL Clubs 1.0 and IRL Clubs 2.0. In order to be venture backable, the new generation will have to take advantage of the points discussed in 1-4 and leverage its technology, community, and brand to scale beyond its four walls.

As we spend an increasing amount of time out of the office, on our computers, and moving around the country seeking comfortable and affordable places to live, our IRL communities are becoming increasingly fragmented. Instead, we are seeking richer and more meaningful engagement and social connection through our online communities.

Community is the currency of the new internet and memberships is how you’ll get paid.