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Part 2: The Rise of IRL Member Communities — Packy McCormick
source: https://www.buildirl.com
Gen Z and Millennials are seeking more IRL. High end social clubs are on the rise. Flip phones are back in. We want to spend more on experiences, less on stuff. Remote work is forcing everyone to seek in-person connection and community elsewhere.
Despite this, existing social clubs are struggling to survive and not
... See moreBecause of our genetic need for community, novelty, and connection, the markets for third places, communities, and experiences are massive. The experience economy is growing four times faster than the consumption economy, Starbucks is worth $103 billion, Country Clubs alone are a $24.5 billion industry in the United State, and the amount we spend... See more
Packy McCormick • Backing IRL Social Clubs — Packy McCormick
Culture emerges from the connections between people, and I believe these are always strongest in person. Face-to-face cultural engagement is necessarily participatory, online cultural engagement rarely is. Nearly all of my most fulfilling and exciting experiences, those that have made me feel part of a community or moment, have happened in person.... See more
MØRNING • Q̾u̾i̾c̾k̾ ̾F̾i̾r̾e̾: Creation Anxiety
