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Part 2: The Rise of IRL Member Communities — Packy McCormick
I’m intrigued with the modern version of a country club. I think of concepts like Soho House or the Wing as “urban country clubs”. These membership businesses gather communities of like-minded people. They create repeat traffic and have demographic and psychographic desirability in their members. These communities are powerful because if they endor... See more
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
In order for IRL Clubs to be attractive venture investments, they need to scale beyond the four walls. They need to make money independent of adding more square feet.
Packy McCormick • Backing IRL Social Clubs — Packy McCormick
The Internet’s Lonely Urban Design
The Information Superhighway paved over Virtual Villages; can we bring them back?
Keaton Brandt
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12 min read
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Jan 28, 2024
1.94K
49
In the beginning, the internet resembled a quaint village where everybody knew your name. It was largely self-governing and self-policing, with its own norms and customs. Like many i... See more
The Information Superhighway paved over Virtual Villages; can we bring them back?
Keaton Brandt
·
Follow
12 min read
·
Jan 28, 2024
1.94K
49
In the beginning, the internet resembled a quaint village where everybody knew your name. It was largely self-governing and self-policing, with its own norms and customs. Like many i... See more
Keaton Brandt • The Internet’s Lonely Urban Design
These are the run clubs and swim clubs with very robustly branded websites for some reason, websites that greet you with full-width videos of delighted people being very sweaty together. New ventures for “group conversation” or exclusive social spaces or curated clubs with sign-up flows and membership levels that evoke the rigor of a bank account r... See more
Elise Granata • What We Lose When Optimizing Community
