Saved by sari
Part 2: The Rise of IRL Member Communities — Packy McCormick
After some research – as well as first-hand experiences – I’m wrapping my head around the concept of clubbing in 2025.
We all know very well how for decades, clubbing, has been a strong form of culture: finding out what was ‘the plan’ for the weekend – and eventually where’s the rave at – was basically dogma. Also, raves and nightclubs were places f
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Investment and time are required to establish a foundation for lasting community; members need to feel as if they have a shared emotional connection, not just an affinity toward a product or brand, but with each other. It’s rare to come across this collective third space that blends together the public and private, Gát said.
Vox • Brands want to be more than your friend. They want community.
after seeing some 800~ events take place at The Commons i've learned 3 things:
1) plausible deniability: if you say we're here to make friends, friendship doesn't happen. if you say we're here to research or talk about niche topic x and y, friendships always form. same applies to dating.
2) communities are built from strong 1-1 relationships. a... See more
These are the run clubs and swim clubs with very robustly branded websites for some reason, websites that greet you with full-width videos of delighted people being very sweaty together. New ventures for “group conversation” or exclusive social spaces or curated clubs with sign-up flows and membership levels that evoke the rigor of a bank account r... See more