Ideas I want to write about
Too many brands are obsessed right now with chasing whatever’s currently ‘trending’. When everyone is trying to figure out how to jump on the latest 24-hour micro-fad - whether it’s coquette, cottagecore or being ‘demure’ – what they should really be focusing on are the more meaningful cultural movements that will impact their business. I call thes... See more
In conversation with Alexi Gunner
La refonte du purchase funnel - L’impact de l’UGC sur le discovery et inspiration
The trend of people aiming for deeper exploration and doing things differently is clear, and here are just a few industries that prove this well.
In the last five years, global vinyl sales have doubled , with revenues increasing by over 50% between 2018 and 2022 alone (Source: IFPI).
Independent and niche print magazines have also seen a notable revi... See more
In the last five years, global vinyl sales have doubled , with revenues increasing by over 50% between 2018 and 2022 alone (Source: IFPI).
Independent and niche print magazines have also seen a notable revi... See more
Insights: algorithm - out, human curation - In
Leaving the Bubble → super intéressant comme sujet
