idea generation

Our ideas appear primarily in one situation: when little else is occupying our thoughts…Good ideas require boredom. If you constantly ingest new information, the existing information can never be digested.

Start somewhere bad to get somewhere good. A few weeks ago, I interviewed psychologist Adam Alter about his book Anatomy of a Breakthrough . In it, he writes about the “creative cliff illusion,” the notion that good creative ideas will either come quickly or not at all. Unfortunately, our intuition has that one approximately backward. In studies of... See more

If you want great ideas, you must remove all the bad ingredients. Outrage, information you don’t care about or can’t act on, trivia, fluff. Obviously, you should keep some fun in your life.

Quite often the person who comes to something completely fresh will have in fact the benefit of ignorance in a way. They don’t have the baggage of thinking they know the right way to do it. – Rory Sutherland

Whatever you pay attention to is being fermented by your brain…Every tweet you read, every newspaper you glance at, every show you watch, every email you skim, it’s all feeding your subconscious things to process. And whatever it’s fed, it will ferment into ideas and reactions. So if you want to come up with better ideas, you must get extremely str... See more