idea generation
Our ideas appear primarily in one situation: when little else is occupying our thoughts…Good ideas require boredom. If you constantly ingest new information, the existing information can never be digested.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
2 // Having good ideas
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Quite often the person who comes to something completely fresh will have in fact the benefit of ignorance in a way. They don’t have the baggage of thinking they know the right way to do it.
– Rory Sutherland
