idea generation
Our ideas appear primarily in one situation: when little else is occupying our thoughts …Good ideas require boredom. If you constantly ingest new information, the existing information can never be digested.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
Quite often the person who comes to something completely fresh will have in fact the benefit of ignorance in a way. They don’t have the baggage of thinking they know the right way to do it.
– Rory Sutherland
If you want great ideas, you must remove all the bad ingredients. Outrage, information you don’t care about or can’t act on, trivia, fluff. Obviously, you should keep some fun in your life.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
2 // Having good ideas
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If you want to increase the quality of your work – your output – you must increase the level of your inputs. Your input is knowledge.