idea generation
Quite often the person who comes to something completely fresh will have in fact the benefit of ignorance in a way. They don’t have the baggage of thinking they know the right way to do it.
– Rory Sutherland
If you want to increase the quality of your work – your output – you must increase the level of your inputs. Your input is knowledge.
Find the best ingredients possible to ferment into great ideas, and aggressively prune everything you don’t want your brain to process. Give your brain the boredom and output time it needs to figure out what to do with that information. Don’t keep opening the jar and packing more into it. Finally, be patient with the process. The more you can... See more
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
