idea generation

Quite often the person who comes to something completely fresh will have in fact the benefit of ignorance in a way. They don’t have the baggage of thinking they know the right way to do it. – Rory Sutherland

If you want great ideas, you must remove all the bad ingredients. Outrage, information you don’t care about or can’t act on, trivia, fluff. Obviously, you should keep some fun in your life.