idea generation
Second Renaissance
secondrenaissance.nowOur ideas appear primarily in one situation: when little else is occupying our thoughts…Good ideas require boredom. If you constantly ingest new information, the existing information can never be digested.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
Ideas and bacteria have a lot in common. You can’t control them. You can’t create them out of thin air. Some are good, and some are bad. But you can design the best possible environment for the good ones to thrive and multiply, and that’s how we want to approach idea generation. We want to approach it like a great fermentation.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
You're bound to get idears if you go thinking bout stuff.
-Grapes of Wrath

Whatever you pay attention to is being fermented by your brain…Every tweet you read, every newspaper you glance at, every show you watch, every email you skim, it’s all feeding your subconscious things to process. And whatever it’s fed, it will ferment into ideas and reactions. So if you want to come up with better ideas, you must get extremely... See more