idea generation

Quite often the person who comes to something completely fresh will have in fact the benefit of ignorance in a way. They don’t have the baggage of thinking they know the right way to do it. – Rory Sutherland

phoebe

Find the best ingredients possible to ferment into great ideas, and aggressively prune everything you don’t want your brain to process. Give your brain the boredom and output time it needs to figure out what to do with that information. Don’t keep opening the jar and packing more into it. Finally, be patient with the process. The more you can... See more

Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas

Stuart Evans

Start somewhere bad to get somewhere good. A few weeks ago, I interviewed psychologist Adam Alter about his book Anatomy of a Breakthrough . In it, he writes about the “creative cliff illusion,” the notion that good creative ideas will either come quickly or not at all. Unfortunately, our intuition has that one approximately backward. In studies of... See more