idea generation

If you want to increase the quality of your work – your output – you must increase the level of your inputs. Your input is knowledge.

Find the best ingredients possible to ferment into great ideas, and aggressively prune everything you don’t want your brain to process. Give your brain the boredom and output time it needs to figure out what to do with that information. Don’t keep opening the jar and packing more into it. Finally, be patient with the process. The more you can... See more

If you want great ideas, you must remove all the bad ingredients. Outrage, information you don’t care about or can’t act on, trivia, fluff. Obviously, you should keep some fun in your life.

Ideas and bacteria have a lot in common. You can’t control them. You can’t create them out of thin air. Some are good, and some are bad. But you can design the best possible environment for the good ones to thrive and multiply, and that’s how we want to approach idea generation. We want to approach it like a great fermentation.