creative identity
on building your own personal creative language and creative taste
creative identity
We live in an era where personal style is increasingly indistinguishable from brand strategy. The aesthetic codes that once belonged to subcultures, regions, or craftspeople have been flattened into algorithms—optimized for compatibility, trend velocity, and frictionless aspiration. When everything looks good, originality becomes the only risk... See more
Good Taste is Making You Boring
Every decision is a bet. To increase your odds of winning, place bets where you have an unfair advantage. Whether it’s your expertise, network, resources, or a unique insight, leveraging these advantages can make all the difference. When starting my agency, I had years of agency experience, a good reputation, and an existing steady stream of... See more
Dan Mall • Dan Mall’s 10 Principles for a Worthy Design Career | Figma Blog
The greatest unfair-advantage that you have is you.
Lean into it, put all your chips on it, and the outcome will always end up with you winning.
“[Being open source] means that what I do has the instructions embedded into it, so that kids can look at the garment and think, “Hey, I can do that too.” I think the best analogy for this is skateboarding. Some kid can do a trick that no one has ever seen before, but the second he films it and puts it on YouTube, ten other kids around the world... See more
