human scale

In its place, the real conversations and connections migrated to an archipelago of WhatsApp groups, Slacks, Discord servers and Signal chats. This is the Archipelago of Trust: self-selecting focused communities loosely bridged by mutual members and bounded by common norms.

Smaller, purpose-driven communities are the future. The desire for smaller, more intimate communities is undeniable. People are abandoning massive platforms in favor of tight-knit groups where trust and shared values flourish and content is at the core. The future of community building is in going back to the basics. Brands and platforms that can... See more