The model was helpful—but only to an extent. They found that while AI improved the output of less creative writers, it made little difference to the quality of the stories produced by writers who were already creative.
In the most practical sense, we are now much less limited by ideas than ever before. Even people who don’t consider themselves creative now have access to a machine that will generate innovative concepts that beat those of most humans (though not the most creative ones). Where previously, there were only a few people who had the ability to come up... See more
This is a common error, which existed long before AI. In fact, generating (or selecting) good ideas is a key challenge. LLMs so far seem to be about as good as the internet at generating lots of quite generic ideas - those who can select the ones that match their context (and yes, then, execute on them) are the ones who will have a chance to succeed.
Ideally, the future of humanity is about capturing the upside of emotion while minimizing the downsides. AI is a perfect instrument to help us achieve this balance.