If you look at every technological shift or platform shift so far, it’s resulted in more things to design. You got the printing press, and then you have to figure out what you put on a page. More recently, mobile. You would think, “Okay. Less pixels, less designers.” But no, that’s when we saw the biggest explosion of designers.
The model was helpful—but only to an extent. They found that while AI improved the output of less creative writers, it made little difference to the quality of the stories produced by writers who were already creative.