We therefore owe it to ourselves to try to reconcile the inside and outside views. Because let's not flatter ourselves: we believe crazy things too. We just have a hard time seeing them as crazy.
‘we should never underestimate what the combination of fuddled goodwill and lack of historical knowledge can create in the way of confusion. there is a lot more than that than real ill will in the world’
via Rory Sutherland: Humans don’t always maximize utility. We have two inbuilt modes: habit (do what I’ve done before) and social copying (do what others do).