Most human behavior is strangely path-dependent. It’s significantly affected by strain and heuristics. By the way, if you sent that phone-only response out to my children’s generation, you’d get a 0% response rate because they really, really hate talking on the phone. What you do now is, for anyone under the age of... See more
The Bandwagon Effect (also called “herd mentality”) is when people do something primarily because other people are doing it, regardless of their original feelings or beliefs.
Your customers want to make the best decisions.
They want to be on the winning side and fear missing out on good... See more
fascinatingshort read on status, sorting and prestige in sports (and everywhere else). The people you might expect to be the most competitive are often the most welcoming, and vice versa.