Scarcity is a form of framing a product.
Example: At the Apple store, there’s only one of each product on display. All other inventory is in the back. This creates a sense of scarcity and increases the value of the product.
This video is a masterclass in psychology.
The first person to do something always looks weird. People laugh. Then somebody else joins. Then the crowds come in and the person who started the whole thing goes from looking like a goon to looking like a genius. https://t.co/4iwHriOYoo