Human Behavior
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Human Behavior
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Ryan Holiday • 6 highlights
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Charles Mackay • 2 highlights
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via Rory Sutherland: Humans don’t always maximize utility. We have two inbuilt modes: habit (do what I’ve done before) and social copying (do what others do).

Because most people are more emotional than logical, they tend to overreact to short-term results; they give up and sell low when times are bad and buy too high when times are good. I find this is just as true for relationships as it is for investments—wise people stick with sound fundamentals through the ups and downs, while flighty people react
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