Human Behavior

via Rory Sutherland: Humans don’t always maximize utility. We have two inbuilt modes: habit (do what I’ve done before) and social copying (do what others do).

“Every group of people who think for a living is going to be sad. Ignorance is bliss. So what’s the opposite?” – Chris Rock

“People get better at regulating their impulses. They learn how to distract themselves from temptations. And once you’ve gotten into that willpower groove, your brain is practiced at helping you focus on a goal.