Human Behavior

The Bandwagon Effect (also called “herd mentality”) is when people do something primarily because other people are doing it, regardless of their original feelings or beliefs. Your customers want to make the best decisions. They want to be on the winning side and fear missing out on good... See more

“Some things can become true merely because we believe in them–that pessimism becomes a self-fulfilling prophecy. When modern economists assumed that people are innately selfish, they advocated policies that fostered self-serving behavior. When politicians convinced themselves that politics is a cynical game, that’s exactly what it became.”

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