fascinatingshort read on status, sorting and prestige in sports (and everywhere else). The people you might expect to be the most competitive are often the most welcoming, and vice versa.
Think Again: The Power of Knowing What You Don't Know
Scarcity is a form of framing a product.
Example: At the Apple store, there’s only one of each product on display. All other inventory is in the back. This creates a sense of scarcity and increases the value of the product.