how to win with gen-z

The word community also came up more times than I could count, with young people desperate to live close to their friends (not their jobs) and have people around them who will love, support and accept them. However, it’s important to note that while the word “community” came up a handful of times, it was almost always used vaguely. Community is und... See more

43 per cent believe they are less happy than their parents were at our age, as they could find jobs, afford to buy homes, have children, or marry. Most definitively, in 2024, the World Happiness Report found that Gen Z is the unhappiest generation today, particularly in the US.

When older people ridicule us for being upset at the way life is, it is because they have come to accept that this is all life is and will be. I’ve been told countless times by those older than me that I will get used to adult life.

There is a growing desire among Gen Z to reclaim their autonomy from their phones and remove themselves from what Shaz describes as a passive state of being. Last year, anti-tech activist and writer August Lamm predicted that abstention would be the next big thing. On X, she wrote: “I’m calling it right now, abstention is the new big thing; sobriet... See more