How to design better?

Many want to be chefs but aren’t willing to be line cooks first. It’s not glamorous work, but it builds design muscles, muscles that you’ll need in order to get better and advance to the next step.

One of the biggest hurdles to working is how boring it is, but there’s a lot of value in doing manual and mundane work. It’s rote, but embracing the mundane is more than just getting work done; it’s about being the solution rather than finding one.

“It’s a lifestyle, not a job.”

These founders recognize that company design goes beyond playbooks, case studies, or podcasts. Consider how modern startups approach product development: A technically proficient team might build perfect features, but design-literate founders create experiences that make users feel something when using the product. Notion succeeded not through... See more