How to design better?

at an institution, you can’t just do what is best, you also have to build trust and coordinate with others so you are on the same page. This, however, doesn’t mean that you should abdicate your judgment and get in line.

I like the approach Sholto Douglas expressed in his interview with Dwarkesh Patel:

If I’m trying to write some code and something

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Your work would probably be better if you focused on enjoying it, rather than on trying to make it better.

“Good work” feels like a bunch of highly skilled, tasteful, diverse, and thoughtful people looking at an idea and saying, “I like that...I like that a lot”—and then being totally okay with it when the collective group comes up with an even better idea.

After ten years, nine months, and six days of running my agency Superfriendly, I shut it down. Finishing a project often triggers a sense of loss. When I pursue a worthy bet, I’m working toward an outcome for a set amount of time. And then, one day, I’m not. Even when I finish instead of quitting or giving up—especially when I do in a way that... See more

“In design, be logical, search for truth, be clear.”

― Massimo Vignelli

1. Describe your company. What does your company do?

2. What are the objectives? Spell out the goals and the reasons behind them.

Increase sales / promote awareness / expand client base / obtaining data or information / change image / improve competitiveness / reduce cost / raise MSRP / enhance customer experience / change demographic / provide a... See more