How to design better?

But at the time, I questioned this approach. Why study semiotics when I could be building a portfolio site? Why pull all-nighters just to endure brutal critiques—tossing the work away and starting over? But the process—thinking, making, critique—proved transformative. The school wasn’t teaching design as ornamentation or styling. Instead, it was an... See more

I don’t write to simply generate a 1,200 word output. I consider writing to be an extension of my curiosity, and the writing process itself is what turns a rough idea into a finished product. I begin with a vague idea based on some observation of the world, and I put that on paper. As I’m writing that idea, two distant synapses in my brain connect,... See more

My father embodies design to the fullest extent. He says, “It’s a lifestyle, not a job.” He brings the same intensity to everything—whether solving engineering problems, crafting sales messages, or building side projects. He brings opinion. He is a polymath maniacal about every aspect his work touches. He is obsessed.

Conviction often stands in opposition to market trends. To have conviction before validation may make you seem weird or delusional, but it defines great artists—the ability to appreciate what others overlook or even fight against. To borrow YC parlance, they pursue “low-status things.” Maintaining this vision requires courage, especially when it... See more

While I was making Sparkle’s website, I realized that this working definition of “quality” wasn’t enough in this new context. A magical experience would show, not tell. It would give you the sense of living in the future and seeing the future happen before your eyes. It required something the people at Every have written a lot about: It required ta... See more

“Good work” feels like a bunch of highly skilled, tasteful, diverse, and thoughtful people looking at an idea and saying, “I like that...I like that a lot”—and then being totally okay with it when the collective group comes up with an even better idea.