How to design better?
A collection of ideas on the design process and creating great designs
How to design better?
Rule #9: Grieve the end
Design Residencies
Shakti Residency
CERN Residency
Villa Swagatam
DxD
A good brief increases the quality and reduces the quantity of conversation

Choosing the palette from ILM’s cinematic work is a stroke of genius.
Rule #2: Place bets on unfair advantage
Designer’s don’t solve problems. Designer’s bring intangible ideas and thoughts into tangible experiences, and we just happen solve someone’s problems along the way.
This isn’t limited to film, or art. Design is also editing; The editing is not limited merely to the object itself, but also the processes involved, the pipelines and workflows to build that object, the supply chain to make sure the object , the presentation, how to sell?