how I’d build a startup
State clearly who this investment is not suited for and what the risks are to them. Be incredibly precise in everything like Sun Microsystems Business Plan and Ogilvy lessons.
The biggest challenge in building a great company is the culture. Antonio Linares success in investing proves that, Google’s AI switch proves that to and I would think that every time a company has turned around the culture was changed e.g Intecom.
Work isn’t war
This isn’t to say that proof of work is bad. In fact, coming up with a constraint that unlocks the creativity of so many people is exactly how Status as a Service businesses achieve product-market fit. Constraints force the type of compression that often begets artistic elegance, and forcing creatives to grapple with a constraint can foster the
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Return to first principles and act quickly on your new conclusions.
It’s very easy to take the world as it is, as opposed to envisioning it as you want it to be. For example, when re-designing a feature, one approach is to take what you have, and imagine small changes that will solve the problems with the feature. Instead, it’s often instructive
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