How I want to think about what I do

There’s something freeing in accepting that I can’t do it all, and that not everything is worth doing just because we started. Sooner or later, we all have to give up most things in life to do a few things well.

At Crown Affair, we spend years developing each product with intention. I didn’t start this business with a built-in audience — I started it because I’m obsessed with hair and wanted to make products I actually use and swear by. Innovation and quality aren’t optional; they’re essential to our survival . Each product has to be better — and it has to... See more