At Crown Affair, we spend years developing each product with intention. I didn’t start this business with a built-in audience — I started it because I’m obsessed with hair and wanted to make products I actually use and swear by. Innovation and quality aren’t optional; they’re essential to our survival . Each product has to be better — and it has to... See more

While I could talk about the soul behind our formulas forever, there’s one emotion I’ve returned to again and again since starting Crown Affair: awe .

My friend Michael, a longtime Pixar animator, first put language to it for me. Awe is that rare emotional state where your sense of self dissolves into something larger. For me, it’s wonder and... See more