GTM (go to market strategy)

startups: build it and nobody will come until you figure out distribution which is way harder

As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to @ycombinator & @sequoia founders. Here's the summary:

Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)

There are some SaaS Founders that are just doomed to fail. And it's not because startups have a high failure rate. It's also not because they lack talent. It's because they just refuse to embrace Go-To-Market and are too much in love with building product.

20,000+ NFT Collections live on OpenSea. Still, 98% of them don't break through the noise. Here are 9 tactics to make your NFT Collection a banger 🧵👇