Growth
All things business growth
Growth
Celebrity influencer marketing case study
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
Unlocking hidden monetisation & pricing
Monetization model that aided virality helped Fornite grow faster
Hotmail monetisation
3 examples of persuading with reciprocal concessions
3 examples of how to use it in marketing