Growth
All things business growth
Growth
expect the traditional per-seat subscription model will increasingly come under pressure as AI products deliver work rather than augment personal productivity.
Kyle Poyar • How AI apps make money
Monetization model that aided virality helped Fornite grow faster
Bayesian Time Varying Coefficient Model with Applications to Marketing Mix ModelingBayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling
arxiv.orgat Uber
Traction metrics
11X the amount of people searching for “Malbon Golf” on any given day during the tournament but it almost doubled the average daily volume after the pop
For The Week of April 29th
Celebrity influencer marketing case study
Modern aspiration is not about having money to buy things, but having taste to know what to buy
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
breaking down Athletic Greens’ funnels and landing pages.
Why?
Because they do an excellent job at it!
Why?
Because they do an excellent job at it!
Monday, April 29
Interesting examples for SaaS Network effects (although some may not be network effects)