Growth

Ferrari's allure isn't just about speed; it's a narrative of exclusivity, heritage, and an unwavering commitment to the art of driving. The Prancing Horse emblem is more than a brand; it's a symbol of Italian craftsmanship and a lineage of racing dominance that began with Enzo Ferrari's vision in 1929. "We sell dreams, we sell engines, we sell... See more

Streak Wager A/B Test

Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more

I’m not sure I could advise an early-stage company to hire a full-stack, multiperson content marketing team in 2024. I might advise them to hire an editorial team or a multimedia team, but not a team to solely focus on SEO content.

The 7 (+2) sections of the perfect SaaS homepage (incl. template)