Growth
All things business growth
Growth
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
with three examples
3 examples of persuading with reciprocal concessions
Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason
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