Growth

All things business growth

A Smart Bear » The Elephant in the room: The myth of exponential hypergrowth

I’m not sure I could advise an early-stage company to hire a full-stack, multiperson content marketing team in 2024. I might advise them to hire an editorial team or a multimedia team, but not a team to solely focus on SEO content.

Kevan Lee • 517. Do people still SEO? 🐸

How Notion Does Marketing: A Deep-Dive Into Its Community, Influencers & Growth Playbooks

First Round Review review.firstround.com

Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views

Social Samosa socialsamosa.com

Pierre Herubel on LinkedIn: - "People don't consume long content" - "Their attention span has reduced"… | 92 comments

linkedin.com

Progressive content delivery

Why Big Companies Make Bad Content

ahrefs.com

The surprising reason why "vanity traffic" is valuable for big companies.

Dissecting the Growth Strategy of ChatGPT

Adam Fishman fishmanafnewsletter.com

The 7 (+2) sections of the perfect SaaS homepage (incl. template)

Alexander Estner • The Perfect Homepage for Early-stage SaaS companies: Free Template + Examples + Tips

Three of the most common, and consistently publicly available, metrics to measure efficiency include:

Mostly Multiples 5/5: The End of an Era

(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee