Growth

expect the traditional per-seat subscription model will increasingly come under pressure as AI products deliver work rather than augment personal productivity.

You can keep yourself from making most positioning gaffes if you will simply remember the following principles:

1. Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.

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There are several things IFTTT did poorly when compared to Zapier:

First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.

Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more

The 7 (+2) sections of the perfect SaaS homepage (incl. template)

Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more

Teardown of an emotionally powerful ad