Growth
All things business growth
Growth
Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy
chantellemarcelle.com
How to go from siloed sales and marketing to full-funnel cross-functional teams that are focused on pipeline and revenue generation:
Andrei Zinkevich • Full-Funnel B2B marketing function and cross-functional teams
Designing Effective Pricing Plans UX — Smashing Magazine
smashingmagazine.com
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
Streak Wager A/B Test
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
How Streaks keep Duolingo learners committed to their language goals
Duolingo