Growth
All things business growth
Growth
Traction metrics
The Usage Based Pricing Playbook
The Usage-Based Pricing Playbook is a guide for revenue, pricing, and product leaders in the SaaS industry to understand and implement usage-based pricing strategies effectively.
togai.comUsage based pricing
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
Content marketing strategy, with case study
Pierre Herubel on LinkedIn: - "People don't consume long content" - "Their attention span has reduced"… | 92 comments
linkedin.com
Progressive content delivery
2. The ‘old way’ vs. ‘new way’ website section
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
Shubham Maheshwari on LinkedIn: Loyalty is one the core outcomes that all businesses strive to achieve…
linkedin.com
Paid loyalty vs earned loyalty vs none
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
Crossing the Chasm: Summary, Notes, Review
The surprising reason why "vanity traffic" is valuable for big companies.