Growth
All things business growth
Growth
Bayesian Time Varying Coefficient Model with Applications to Marketing Mix ModelingBayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling
arxiv.orgat Uber
These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Pierre Herubel on LinkedIn: - "People don't consume long content" - "Their attention span has reduced"… | 92 comments
linkedin.com
Progressive content delivery
In psychology, valence refers to the positive or negative emotional value associated with a particular stimulus, event, or object.
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making .... See more
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making .... See more
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3 examples of how to use it in marketing
Modern aspiration is not about having money to buy things, but having taste to know what to buy
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
Monetization model that aided virality helped Fornite grow faster
Three of the most common, and consistently publicly available, metrics to measure efficiency include:
Mostly Multiples 5/5: The End of an Era
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net