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Growth
Streak Wager A/B Test
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
How Streaks keep Duolingo learners committed to their language goals
Duolingo
#70: 12 Signals EVERY sales rep should monitor (without a fancy tech stack)
Florin Tatuleaopen.substack.com
3 signals before paywall
Why Big Companies Make Bad Content
ahrefs.com
The surprising reason why "vanity traffic" is valuable for big companies.
4. Think about pricing as positioning early on.
“We thought about pricing from the earliest days. Even during our alpha with our first pockets of users, we had a pricing page with a few different plans. It mostly described features we hadn't built yet, but we at least wanted to frame that this is a product we're going to charge for,” says Ofstad.
“W... See more
“We thought about pricing from the earliest days. Even during our alpha with our first pockets of users, we had a pricing page with a few different plans. It mostly described features we hadn't built yet, but we at least wanted to frame that this is a product we're going to charge for,” says Ofstad.
“W... See more
First Round Capital • Airtable's Path to Product-Market Fit
Growth Newsletter #175 from Demand Curve
demandcurve.com
Three of the most common, and consistently publicly available, metrics to measure efficiency include:
Mostly Multiples 5/5: The End of an Era
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
Kanwal Rekhi on LinkedIn: I first met Sabeer Bhatia when he started Hotmail. I passed on his request… | 131 comments
linkedin.com
Hotmail monetisation
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
