Growth
All things business growth
Growth
I’m not sure I could advise an early-stage company to hire a full-stack, multiperson content marketing team in 2024. I might advise them to hire an editorial team or a multimedia team, but not a team to solely focus on SEO content.
Kevan Lee • 517. Do people still SEO? 🐸
Deep Dive Wednesdays
dtcdaily.beehiiv.com
Landing page breakdown
Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more
Unlocking hidden monetisation & pricing
breaking down Athletic Greens’ funnels and landing pages.
Why?
Because they do an excellent job at it!
Why?
Because they do an excellent job at it!
Monday, April 29
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
How Airtable connected customer service to content marketing:
From a process perspective, if you're planning to heavily invest in customer success, which I highly recommend, it’s crucial to also establish a system for capturing and leveraging the insights generated by your customer success team. Here's how we approached it: We engaged deeply with
Why Big Companies Make Bad Content
ahrefs.com
The surprising reason why "vanity traffic" is valuable for big companies.