Growth

Streak Wager A/B Test

Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more

Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more

You can keep yourself from making most positioning gaffes if you will simply remember the following principles:

1. Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.

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In psychology, valence refers to the positive or negative emotional value associated with a particular stimulus, event, or object.

And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.

Which, of course, skews our decision making .... See more

We had already built a small, passionate, paying customer base, but we found out the hard way that activation looks very different once you open the floodgates and allow anybody to signup.

The 7 (+2) sections of the perfect SaaS homepage (incl. template)