Growth

All things business growth

#70: 12 Signals EVERY sales rep should monitor (without a fancy tech stack)

3 signals before paywall

Monetization model that aided virality helped Fornite grow faster

Modern aspiration is not about having money to buy things, but having taste to know what to buy

You can keep yourself from making most positioning gaffes if you will simply remember the following principles:

Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.

Duolingo’s growth modelling

Three of the most common, and consistently publicly available, metrics to measure efficiency include:

(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee

A framework for usage based pricing