Growth
All things business growth
Growth
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
The 7 (+2) sections of the perfect SaaS homepage (incl. template)
Alexander Estner • The Perfect Homepage for Early-stage SaaS companies: Free Template + Examples + Tips
We had already built a small, passionate, paying customer base, but we found out the hard way that activation looks very different once you open the floodgates and allow anybody to signup.
Matthew Achariam • From idea to half the Fortune 500
Shubham Maheshwari on LinkedIn: Loyalty is one the core outcomes that all businesses strive to achieve…
linkedin.com
Paid loyalty vs earned loyalty vs none
How Notion Does Marketing: A Deep-Dive Into Its Community, Influencers & Growth Playbooks
First Round Reviewreview.firstround.comWordle’s virality is engineered:
First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.
Second, the game is easy to pick up. It has a minimal set of rules.
Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more
First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.
Second, the game is easy to pick up. It has a minimal set of rules.
Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more
Duolingo’s growth modelling
Marketing in-house vs external
I’m not sure I could advise an early-stage company to hire a full-stack, multiperson content marketing team in 2024. I might advise them to hire an editorial team or a multimedia team, but not a team to solely focus on SEO content.