Growth
All things business growth
Growth
Pierre Herubel on LinkedIn: Marketer: "How should I pitch our offer?" Me: Use this 3-part copywriting… | 64 comments
linkedin.com
3 part copywriting framework
expect the traditional per-seat subscription model will increasingly come under pressure as AI products deliver work rather than augment personal productivity.
Kyle Poyar • How AI apps make money
The surprising reason why "vanity traffic" is valuable for big companies.
Landing page debrief
Marketing in-house vs external
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
LinkHow Airtable connected customer service to content marketing:
From a process perspective, if you're planning to heavily invest in customer success, which I highly recommend, it’s crucial to also establish a system for capturing and leveraging the insights generated by your customer success team. Here's how we approached it: We engaged deeply with
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
Interesting examples for SaaS Network effects (although some may not be network effects)