Growth
All things business growth
Growth
With traction or without traction
3. Pricing Page Quick Fixes
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
with three examples
Duolingo's User Retention: 8Tactics Tested On 300MillionUsers
growth.design
UX psychology
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
- Posit
Crossing the Chasm: Summary, Notes, Review
When your back is against the wall, galvanise the team with an super goal
Distribute Ideas, Not Content - Animalz
animalz.co
Content marketing strategy, with case study
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
20VC Newsletter - May 12th 2024
20vc.substack.com
Video to substack, nice format