Growth
All things business growth
Growth
Growth Newsletter #175 from Demand Curve
demandcurve.com
Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more
Unlocking hidden monetisation & pricing
Noozy: How I Run Monday Morning Meetings as a VP of Sales — Armand Farrokh
app.mailbrew.com
Sales
Thursday, 2 May
dtcdaily.beehiiv.com
Landing page debrief
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
Monetization model that aided virality helped Fornite grow faster
Marketing in-house vs external
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net