Growth
All things business growth
Growth
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
Abhilash Rao added 4mo
Abhilash Rao added 6mo
Duolingo's User Retention: 8Tactics Tested On 300MillionUsers
growth.design
Abhilash Rao added 7mo
UX psychology
20VC Newsletter - May 12th 2024
20vc.substack.com
Abhilash Rao added 6mo
Video to substack, nice format
In psychology, valence refers to the positive or negative emotional value associated with a particular stimulus, event, or object.
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making . Espec... See more
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making . Espec... See more
Link
Abhilash Rao added 7mo
3 examples of how to use it in marketing
Subway's journey from a modest $1,000 investment to a global fast-food giant encapsulates the essence of entrepreneurial spirit and strategic franchising. Founded in 1965 by Fred DeLuca and financed by Peter Buck, Subway began as Pete's Super Submarines in Bridgeport, Connecticut. The brand's evolution was marked by a pivotal decision in 1974 to fr... See more
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Abhilash Rao added 7mo
Franchise let growth
How Airtable connected customer service to content marketing:
From a process perspective, if you're planning to heavily invest in customer success, which I highly recommend, it’s crucial to also establish a system for capturing and leveraging the insights generated by your customer success team. Here's how we approached it: We engaged deeply with o
Abhilash Rao added 7mo
Three of the most common, and consistently publicly available, metrics to measure efficiency include:
Mostly Multiples 5/5: The End of an Era
Abhilash Rao added 7mo
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
Abhilash Rao added 7mo
Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy
chantellemarcelle.com
Abhilash Rao added 7mo