Growth
All things business growth
Growth
Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason
... See moreNoozy: How I Run Monday Morning Meetings as a VP of Sales — Armand Farrokh
app.mailbrew.com
Sales
Wordle’s virality is engineered:
First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.
Second, the game is easy to pick up. It has a minimal set of rules.
Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more
First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.
Second, the game is easy to pick up. It has a minimal set of rules.
Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more
Is algorithmic experimentation the future of Growth? In which cases and scale is algorithmic experimentation applicable?
Eugene Segal • How does Google (Ads) Runs a $100B 'Growth Product' Machine?
Interesting examples for SaaS Network effects (although some may not be network effects)
How Notion Does Marketing: A Deep-Dive Into Its Community, Influencers & Growth Playbooks
First Round Reviewreview.firstround.com
If you’re building a similar type of product, Ofstad’s advice is to keep the feedback loop extremely tight and loosen your expectations around what your MVP “should” look like. “We'd sit down with our customers to see what they were using the product for. With horizontal products, you build this very generic thing and the cool part is seeing how... See more
First Round Capital • Airtable's Path to Product-Market Fit
How Product Market Fit evolves in horizontal products
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Estée Lauder