Growth
All things business growth
Growth
Duolingo’s growth modelling
Brand
3 examples of persuading with reciprocal concessions
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
Landing page debrief
Estée Lauder