Growth
All things business growth
Growth
The 7 (+2) sections of the perfect SaaS homepage (incl. template)
Alexander Estner • The Perfect Homepage for Early-stage SaaS companies: Free Template + Examples + Tips
The Usage Based Pricing Playbook
The Usage-Based Pricing Playbook is a guide for revenue, pricing, and product leaders in the SaaS industry to understand and implement usage-based pricing strategies effectively.
togai.comUsage based pricing
When your back is against the wall, galvanise the team with an super goal
Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason
... See moreThese benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
Three of the most common, and consistently publicly available, metrics to measure efficiency include:
Mostly Multiples 5/5: The End of an Era
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
Streak Wager A/B Test
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
How Streaks keep Duolingo learners committed to their language goals
Duolingo