Growth
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Growth
3 examples of persuading with reciprocal concessions
3 part copywriting framework
When your back is against the wall, galvanise the team with an super goal
Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason
... See more3 signals before paywall