Growth
All things business growth
Growth
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
LinkSubway's journey from a modest $1,000 investment to a global fast-food giant encapsulates the essence of entrepreneurial spirit and strategic franchising. Founded in 1965 by Fred DeLuca and financed by Peter Buck, Subway began as Pete's Super Submarines in Bridgeport, Connecticut. The brand's evolution was marked by a pivotal decision in 1974 to... See more
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Franchise let growth
Bayesian Time Varying Coefficient Model with Applications to Marketing Mix ModelingBayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling
arxiv.orgat Uber
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
Duolingo’s growth modelling
Teardown of an emotionally powerful ad
Growth Newsletter #176 from Demand Curve
Is algorithmic experimentation the future of Growth? In which cases and scale is algorithmic experimentation applicable?
Eugene Segal • How does Google (Ads) Runs a $100B 'Growth Product' Machine?
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take