Growth
All things business growth
Growth
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
How to Structure your Product Org to Optimise for Growth - Department of Product
Jade Rubickdepartmentofproduct.com
I’m not sure I could advise an early-stage company to hire a full-stack, multiperson content marketing team in 2024. I might advise them to hire an editorial team or a multimedia team, but not a team to solely focus on SEO content.
Kevan Lee • 517. Do people still SEO? 🐸
Traction metrics
Marketing in-house vs external
Shubham Maheshwari on LinkedIn: Loyalty is one the core outcomes that all businesses strive to achieve…
linkedin.com
Paid loyalty vs earned loyalty vs none
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
Crossing the Chasm: Summary, Notes, Review
expect the traditional per-seat subscription model will increasingly come under pressure as AI products deliver work rather than augment personal productivity.