Growth
- Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the v... See more
Abhilash Rao added 2mo ago
Unlocking hidden monetisation & pricing
- Wordle’s virality is engineered:
First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.
Second, the game is easy to pick up. It has a minimal set of rules.
Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might ... See moreAbhilash Rao added 2mo ago
- These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person a... See moreAbhilash Rao added 2mo ago
- You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
- Posit
from Crossing the Chasm: Summary, Notes, Review
Abhilash Rao added 2mo ago
- 11X the amount of people searching for “Malbon Golf” on any given day during the tournament but it almost doubled the average daily volume after the pop
from For The Week of April 29th
Abhilash Rao added 2mo ago
Celebrity influencer marketing case study
- Three of the most common, and consistently publicly available, metrics to measure efficiency include:
from Mostly Multiples 5/5: The End of an Era
Abhilash Rao added 2mo ago
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
- 3. Pricing Page Quick Fixes
from The right time to scale your SaaS - The 3 scale-readiness indicators by Alexander Estner
Abhilash Rao added 2mo ago
with three examples
- 2. The ‘old way’ vs. ‘new way’ website section
from The right time to scale your SaaS - The 3 scale-readiness indicators by Alexander Estner
Abhilash Rao added 2mo ago
- The 7 (+2) sections of the perfect SaaS homepage (incl. template)
from The Perfect Homepage for Early-stage SaaS companies: Free Template + Examples + Tips by Alexander Estner
Abhilash Rao added 2mo ago