Growth

Wordle’s virality is engineered:

First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.

Second, the game is easy to pick up. It has a minimal set of rules.

Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more

The 7 (+2) sections of the perfect SaaS homepage (incl. template)

These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:

Strengthen domain authority and the search performance of every other page on the website.

Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more

Teardown of an emotionally powerful ad

Three of the most common, and consistently publicly available, metrics to measure efficiency include:

breaking down Athletic Greens’ funnels and landing pages.

Why?

Because they do an excellent job at it!