Growth
All things business growth
Growth
Monetization model that aided virality helped Fornite grow faster
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
Bayesian Time Varying Coefficient Model with Applications to Marketing Mix ModelingBayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling
arxiv.orgat Uber
11X the amount of people searching for “Malbon Golf” on any given day during the tournament but it almost doubled the average daily volume after the pop
For The Week of April 29th
Celebrity influencer marketing case study
Modern aspiration is not about having money to buy things, but having taste to know what to buy
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
We had already built a small, passionate, paying customer base, but we found out the hard way that activation looks very different once you open the floodgates and allow anybody to signup.
Matthew Achariam • From idea to half the Fortune 500
2. The ‘old way’ vs. ‘new way’ website section
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Estée Lauder
Streak Wager A/B Test
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
How Streaks keep Duolingo learners committed to their language goals
Duolingo