Growth
All things business growth
Growth
How Airtable discovered its early adopters is a great example of Product Led Sales
The challenge with Airtable is that it's incredibly versatile—you can use it for virtually anything. It's applicable in every department within an organization and even for personal projects. Essentially, you're building your own software, which can be tailored for an
How Airtable used Swag to drive micro-virality, focused on their early adopters or what they called champions
the other one that we did was dated to this Champions at scale was we spent a hilarious amount of money on really fancy swag I know this sounds silly but like branded airpods level of fancy swag admittedly more people are in the office back then now they are more remote and this would not work as well but back in the day if you gave people something really good like not a pen or a sticker really good they would show enough to absolutely everyone that they talked to because they were so excited they got branded airpods people would ask about it walking by their desks it sounds so like trivial but for that like you know a couple hundred bucks that we spent knowing like hey this person's already a champion and if someone asks them they're going to give a really good pitch totally worth it sometimes better to not skimp on swag hard to measure very effective
breaking down Athletic Greens’ funnels and landing pages.
Why?
Because they do an excellent job at it!
Why?
Because they do an excellent job at it!
Monday, April 29
Monetization model that aided virality helped Fornite grow faster
20VC Newsletter - May 12th 2024
20vc.substack.com
Video to substack, nice format
The Usage Based Pricing Playbook
The Usage-Based Pricing Playbook is a guide for revenue, pricing, and product leaders in the SaaS industry to understand and implement usage-based pricing strategies effectively.
togai.comUsage based pricing
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason tha
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