Growth
All things business growth
Growth
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
Shubham Maheshwari on LinkedIn: Loyalty is one the core outcomes that all businesses strive to achieve…
linkedin.com
Paid loyalty vs earned loyalty vs none
Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason
... See moreFerrari's allure isn't just about speed; it's a narrative of exclusivity, heritage, and an unwavering commitment to the art of driving. The Prancing Horse emblem is more than a brand; it's a symbol of Italian craftsmanship and a lineage of racing dominance that began with Enzo Ferrari's vision in 1929. "We sell dreams, we sell engines, we sell... See more
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Brand
When your back is against the wall, galvanise the team with an super goal
Teardown of an emotionally powerful ad
Growth Newsletter #176 from Demand Curve
UX psychology