Growth

All things business growth

A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.

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Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy

chantellemarcelle.com

expect the traditional per-seat subscription model will increasingly come under pressure as AI products deliver work rather than augment personal productivity.

Kyle Poyar • How AI apps make money

3. Pricing Page Quick Fixes

Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators

with three examples

Designing Effective Pricing Plans UX — Smashing Magazine

smashingmagazine.com

If you’re building a similar type of product, Ofstad’s advice is to keep the feedback loop extremely tight and loosen your expectations around what your MVP “should” look like. “We'd sit down with our customers to see what they were using the product for. With horizontal products, you build this very generic thing and the cool part is seeing how... See more

First Round Capital • Airtable's Path to Product-Market Fit

How Product Market Fit evolves in horizontal products

These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:

Strengthen domain authority and the search performance of every other page on the website.

Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more

substackcdn.com

A framework for usage based pricing

Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason