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Growth
Streak Wager A/B Test
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
How Streaks keep Duolingo learners committed to their language goals
Duolingo
How Airtable discovered its early adopters is a great example of Product Led Sales
The challenge with Airtable is that it's incredibly versatile—you can use it for virtually anything. It's applicable in every department within an organization and even for personal projects. Essentially, you're building your own software, which can be tailored for
How Airtable used Swag to drive micro-virality, focused on their early adopters or what they called champions
the other one that we did was dated to this Champions at scale was we spent a hilarious amount of money on really fancy swag I know this sounds silly but like branded airpods level of fancy swag admittedly more people are in the office back then now they are more remote and this would not work as well but back in the day if you gave people something really good like not a pen or a sticker really good they would show enough to absolutely everyone that they talked to because they were so excited they got branded airpods people would ask about it walking by their desks it sounds so like trivial but for that like you know a couple hundred bucks that we spent knowing like hey this person's already a champion and if someone asks them they're going to give a really good pitch totally worth it sometimes better to not skimp on swag hard to measure very effective
Interesting examples for SaaS Network effects (although some may not be network effects)
55: Mike Weir - Churn & Sales compensation to fight churn
open.spotify.com
Pierre Herubel on LinkedIn: Marketer: "How should I pitch our offer?" Me: Use this 3-part copywriting… | 64 comments
linkedin.com
3 part copywriting framework
Teardown of an emotionally powerful ad
Growth Newsletter #176 from Demand Curve
crux.xlri.ac.in - Guesstimates
sites.google.com