Growth
All things business growth
Growth
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
Distribute Ideas, Not Content - Animalz
animalz.co
Content marketing strategy, with case study
Is algorithmic experimentation the future of Growth? In which cases and scale is algorithmic experimentation applicable?
Eugene Segal • How does Google (Ads) Runs a $100B 'Growth Product' Machine?
Duolingo’s growth modelling
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
Link
When your back is against the wall, galvanise the team with an super goal
Modern aspiration is not about having money to buy things, but having taste to know what to buy
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
3. Pricing Page Quick Fixes
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
with three examples
With traction or without traction