Growth
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Growth
Teardown of an emotionally powerful ad
Growth Newsletter #176 from Demand Curve
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
Great book recommendations inside
Deep Dive Wednesdays
dtcdaily.beehiiv.com
Landing page breakdown
The Usage Based Pricing Playbook
The Usage-Based Pricing Playbook is a guide for revenue, pricing, and product leaders in the SaaS industry to understand and implement usage-based pricing strategies effectively.
togai.comUsage based pricing
Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more
Unlocking hidden monetisation & pricing
Thursday, 2 May
dtcdaily.beehiiv.com
Landing page debrief
How to Structure your Product Org to Optimise for Growth - Department of Product
Jade Rubickdepartmentofproduct.com
Kanwal Rekhi on LinkedIn: I first met Sabeer Bhatia when he started Hotmail. I passed on his request… | 131 comments
linkedin.com
Hotmail monetisation