The Usage-Based Pricing Playbook is a guide for revenue, pricing, and product leaders in the SaaS industry to understand and implement usage-based pricing strategies effectively.
If youâre building a similar type of product, Ofstadâs advice is to keep the feedback loop extremely tight and loosen your expectations around what your MVP âshouldâ look like. âWe'd sit down with our customers to see what they were using the product for. With horizontal products, you build this very generic thing and the cool part is seeing how... See more
Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more