Growth
All things business growth
Growth
With traction or without traction
Bayesian Time Varying Coefficient Model with Applications to Marketing Mix ModelingBayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling
arxiv.orgat Uber
Marketing in-house vs external
There are several things IFTTT did poorly when compared to Zapier:
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, donât tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, donât tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
Product marketing and storytelling
Kanwal Rekhi on LinkedIn: I first met Sabeer Bhatia when he started Hotmail. I passed on his request⌠| 131 comments
linkedin.com
Hotmail monetisation
âI have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,â she once said.
Faster Than Normal⢠⢠Estee Lauder, domain dependence, & moats
EstĂŠe Lauder
11X the amount of people searching for âMalbon Golfâ on any given day during the tournament but it almost doubled the average daily volume after the pop
For The Week of April 29th
Celebrity influencer marketing case study
How Airtable discovered its early adopters is a great example of Product Led Sales
The challenge with Airtable is that it's incredibly versatileâyou can use it for virtually anything. It's applicable in every department within an organization and even for personal projects. Essentially, you're building your own software, which can be tailored for
How Airtable used Swag to drive micro-virality, focused on their early adopters or what they called champions
the other one that we did was dated to this Champions at scale was we spent a hilarious amount of money on really fancy swag I know this sounds silly but like branded airpods level of fancy swag admittedly more people are in the office back then now they are more remote and this would not work as well but back in the day if you gave people something really good like not a pen or a sticker really good they would show enough to absolutely everyone that they talked to because they were so excited they got branded airpods people would ask about it walking by their desks it sounds so like trivial but for that like you know a couple hundred bucks that we spent knowing like hey this person's already a champion and if someone asks them they're going to give a really good pitch totally worth it sometimes better to not skimp on swag hard to measure very effective