Growth
All things business growth
Growth
In psychology, valence refers to the positive or negative emotional value associated with a particular stimulus, event, or object.
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making .... See more
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making .... See more
Link
3 examples of how to use it in marketing
Monetization model that aided virality helped Fornite grow faster
Teardown of an emotionally powerful ad
Growth Newsletter #176 from Demand Curve
Three of the most common, and consistently publicly available, metrics to measure efficiency include:
Mostly Multiples 5/5: The End of an Era
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
Thursday, 2 May
dtcdaily.beehiiv.com
Landing page debrief
Designing Effective Pricing Plans UX — Smashing Magazine
smashingmagazine.com
A framework for usage based pricing
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take