Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more
Unlocking hidden monetisation & pricing
Modern aspiration is not about having money to buy things, but having taste to know what to buy
“We thought about pricing from the earliest days. Even during our alpha with our first pockets of users, we had a pricing page with a few different plans. It mostly described features we hadn't built yet, but we at least wanted to frame that this is a product we're going to charge for,” says Ofstad.