Growth
All things business growth
Growth
Content marketing strategy, with case study
Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more
Unlocking hidden monetisation & pricing
How to go from siloed sales and marketing to full-funnel cross-functional teams that are focused on pipeline and revenue generation:
Andrei Zinkevich • Full-Funnel B2B marketing function and cross-functional teams
Streak Wager A/B Test
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
How Streaks keep Duolingo learners committed to their language goals
Duolingo
Modern aspiration is not about having money to buy things, but having taste to know what to buy
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
Shubham Maheshwari on LinkedIn: Loyalty is one the core outcomes that all businesses strive to achieve…
linkedin.com
Paid loyalty vs earned loyalty vs none