Growth
All things business growth
Growth
Duolingo’s growth modelling
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
Teardown of an emotionally powerful ad
Growth Newsletter #176 from Demand Curve
Duolingo's User Retention: 8Tactics Tested On 300MillionUsers
growth.design
UX psychology
Mailbrew
app.mailbrew.com
3 examples of persuading with reciprocal concessions
Designing Effective Pricing Plans UX — Smashing Magazine
smashingmagazine.com
Pierre Herubel on LinkedIn: Marketer: "How should I pitch our offer?" Me: Use this 3-part copywriting… | 64 comments
linkedin.com
3 part copywriting framework
Three of the most common, and consistently publicly available, metrics to measure efficiency include:
Mostly Multiples 5/5: The End of an Era
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee