Growth
Growth
All things business growth
Abhilash Rao
In search for your Ideal Customer Profile (ICP)
Maja Voje
open.substack.com
With traction or without traction
3
3
How Notion Does Marketing: A Deep-Dive Into Its Community, Influencers & Growth Playbooks
First Round Review
review.firstround.com
Noozy: How I Run Monday Morning Meetings as a VP of Sales — Armand Farrokh
app.mailbrew.com
Sales
10
10
How Duolingo Reignited User Growth
Jorge Mazal
lennysnewsletter.com
When the user isn't enough
Ben Williams
plg.news
Wordle’s virality is engineered:
First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.
Second, the game is easy to pick up. It has a minimal set of rules.
Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might...
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2
2
Erin Gustafson
•
Meaningful Metrics: How Data Sharpened the Focus of Product Teams
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosa
socialsamosa.com
The Usage Based Pricing Playbook
The Usage-Based Pricing Playbook is a guide for revenue, pricing, and product leaders in the SaaS industry to understand and implement usage-based pricing strategies effectively.
togai.com
Usage based pricing