Growth

4. Think about pricing as positioning early on.

“We thought about pricing from the earliest days. Even during our alpha with our first pockets of users, we had a pricing page with a few different plans. It mostly described features we hadn't built yet, but we at least wanted to frame that this is a product we're going to charge for,” says Ofstad.

“W... See more

We had already built a small, passionate, paying customer base, but we found out the hard way that activation looks very different once you open the floodgates and allow anybody to signup.

2. The ‘old way’ vs. ‘new way’ website section

These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:

Strengthen domain authority and the search performance of every other page on the website.

Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more