Growth
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Growth
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
Phil Carter on LinkedIn: One challenge every consumer subscription business faces is the difficulty…
linkedin.com
crux.xlri.ac.in - Guesstimates
sites.google.com
I’m not sure I could advise an early-stage company to hire a full-stack, multiperson content marketing team in 2024. I might advise them to hire an editorial team or a multimedia team, but not a team to solely focus on SEO content.
Kevan Lee • 517. Do people still SEO? 🐸
Great book recommendations inside
Duolingo's User Retention: 8Tactics Tested On 300MillionUsers
growth.design
UX psychology
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.