Growth
All things business growth
Growth
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Estée Lauder
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
LinkStreak Wager A/B Test
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
How Streaks keep Duolingo learners committed to their language goals
Duolingo
11X the amount of people searching for “Malbon Golf” on any given day during the tournament but it almost doubled the average daily volume after the pop
For The Week of April 29th
Celebrity influencer marketing case study
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
expect the traditional per-seat subscription model will increasingly come under pressure as AI products deliver work rather than augment personal productivity.
Kyle Poyar • How AI apps make money
Tips for experimentation
3 examples of persuading with reciprocal concessions