Growth
All things business growth
Growth
Why Big Companies Make Bad Content
ahrefs.com
The surprising reason why "vanity traffic" is valuable for big companies.
11X the amount of people searching for “Malbon Golf” on any given day during the tournament but it almost doubled the average daily volume after the pop
For The Week of April 29th
Celebrity influencer marketing case study
Three of the most common, and consistently publicly available, metrics to measure efficiency include:
Mostly Multiples 5/5: The End of an Era
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
How Airtable connected customer service to content marketing:
From a process perspective, if you're planning to heavily invest in customer success, which I highly recommend, it’s crucial to also establish a system for capturing and leveraging the insights generated by your customer success team. Here's how we approached it: We engaged deeply with
Teardown of an emotionally powerful ad
Growth Newsletter #176 from Demand Curve
Duolingo’s growth modelling
Monetization model that aided virality helped Fornite grow faster
