Growth
All things business growth
Growth
Teardown of an emotionally powerful ad
Growth Newsletter #176 from Demand Curve
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
Link
Landing page debrief
Video to substack, nice format
The Usage Based Pricing Playbook
The Usage-Based Pricing Playbook is a guide for revenue, pricing, and product leaders in the SaaS industry to understand and implement usage-based pricing strategies effectively.
togai.comUsage based pricing
3. Pricing Page Quick Fixes
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
with three examples
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
Kanwal Rekhi on LinkedIn: I first met Sabeer Bhatia when he started Hotmail. I passed on his request… | 131 comments
linkedin.com
Hotmail monetisation
We had already built a small, passionate, paying customer base, but we found out the hard way that activation looks very different once you open the floodgates and allow anybody to signup.