Growth
All things business growth
Growth
2. The ‘old way’ vs. ‘new way’ website section
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
Link
Modern aspiration is not about having money to buy things, but having taste to know what to buy
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
There are several things IFTTT did poorly when compared to Zapier:
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
Product marketing and storytelling
Video to substack, nice format
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
