Growth

Wordle’s virality is engineered:

First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.

Second, the game is easy to pick up. It has a minimal set of rules.

Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more

You can keep yourself from making most positioning gaffes if you will simply remember the following principles:

1. Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.

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3. Pricing Page Quick Fixes