Growth
All things business growth
Growth
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
Crossing the Chasm: Summary, Notes, Review
The Usage Based Pricing Playbook
The Usage-Based Pricing Playbook is a guide for revenue, pricing, and product leaders in the SaaS industry to understand and implement usage-based pricing strategies effectively.
togai.comUsage based pricing
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
LinkPhil Carter on LinkedIn: One challenge every consumer subscription business faces is the difficulty…
linkedin.com
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
How Notion Does Marketing: A Deep-Dive Into Its Community, Influencers & Growth Playbooks
First Round Reviewreview.firstround.comKanwal Rekhi on LinkedIn: I first met Sabeer Bhatia when he started Hotmail. I passed on his request… | 131 comments
linkedin.com
Hotmail monetisation