Growth

These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:

Strengthen domain authority and the search performance of every other page on the website.

Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more

2. The ‘old way’ vs. ‘new way’ website section

Ferrari's allure isn't just about speed; it's a narrative of exclusivity, heritage, and an unwavering commitment to the art of driving. The Prancing Horse emblem is more than a brand; it's a symbol of Italian craftsmanship and a lineage of racing dominance that began with Enzo Ferrari's vision in 1929. "We sell dreams, we sell engines, we sell... See more

Streak Wager A/B Test

Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more