Growth

We had already built a small, passionate, paying customer base, but we found out the hard way that activation looks very different once you open the floodgates and allow anybody to signup.

You can keep yourself from making most positioning gaffes if you will simply remember the following principles:

1. Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.

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Is algorithmic experimentation the future of Growth? In which cases and scale is algorithmic experimentation applicable?