Growth

I’m not sure I could advise an early-stage company to hire a full-stack, multiperson content marketing team in 2024. I might advise them to hire an editorial team or a multimedia team, but not a team to solely focus on SEO content.

expect the traditional per-seat subscription model will increasingly come under pressure as AI products deliver work rather than augment personal productivity.

Three of the most common, and consistently publicly available, metrics to measure efficiency include:

4. Think about pricing as positioning early on.

“We thought about pricing from the earliest days. Even during our alpha with our first pockets of users, we had a pricing page with a few different plans. It mostly described features we hadn't built yet, but we at least wanted to frame that this is a product we're going to charge for,” says Ofstad.

“W... See more

The 7 (+2) sections of the perfect SaaS homepage (incl. template)