Growth
All things business growth
Growth
Sales
The surprising reason why "vanity traffic" is valuable for big companies.
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
Unlocking hidden monetisation & pricing
When your back is against the wall, galvanise the team with an super goal