Growth
All things business growth
Growth
2. The ‘old way’ vs. ‘new way’ website section
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
Landing page breakdown
3. Pricing Page Quick Fixes
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
with three examples
When your back is against the wall, galvanise the team with an super goal
In psychology, valence refers to the positive or negative emotional value associated with a particular stimulus, event, or object.
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making .... See more
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making .... See more
Link
3 examples of how to use it in marketing
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
How Airtable connected customer service to content marketing:
From a process perspective, if you're planning to heavily invest in customer success, which I highly recommend, it’s crucial to also establish a system for capturing and leveraging the insights generated by your customer success team. Here's how we approached it: We engaged deeply with