Growth
All things business growth
Growth
Progressive content delivery
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
Product marketing and storytelling
Usage based pricing
A framework for usage based pricing
Celebrity influencer marketing case study
Estée Lauder