Growth
All things business growth
Growth
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Estée Lauder
If you’re building a similar type of product, Ofstad’s advice is to keep the feedback loop extremely tight and loosen your expectations around what your MVP “should” look like. “We'd sit down with our customers to see what they were using the product for. With horizontal products, you build this very generic thing and the cool part is seeing how... See more
First Round Capital • Airtable's Path to Product-Market Fit
How Product Market Fit evolves in horizontal products
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
Thursday, 2 May
dtcdaily.beehiiv.com
Landing page debrief
Marketing in-house vs external
With traction or without traction
Phil Carter on LinkedIn: One challenge every consumer subscription business faces is the difficulty…
linkedin.com