Growth
All things business growth
Growth
The surprising reason why "vanity traffic" is valuable for big companies.
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
Interesting examples for SaaS Network effects (although some may not be network effects)
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
Link
Traction metrics
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
A Smart Bear » The Elephant in the room: The myth of exponential hypergrowth
Jason Cohenlongform.asmartbear.com
Content marketing strategy, with case study