Growth

Wordle’s virality is engineered:

First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.

Second, the game is easy to pick up. It has a minimal set of rules.

Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more

breaking down Athletic Greens’ funnels and landing pages.

Why?

Because they do an excellent job at it!

4 types of Pricing studies

Study: Van Westendorp Method with steps:

1. Ask price considered "too low"

2. Ask price considered a "bargain"

3. Ask price considered "expensive"

4. Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently

... See more

Is algorithmic experimentation the future of Growth? In which cases and scale is algorithmic experimentation applicable?

11X the amount of people searching for “Malbon Golf” on any given day during the tournament but it almost doubled the average daily volume after the pop

There are several things IFTTT did poorly when compared to Zapier:

First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.

Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more