Growth

All things business growth

Deep Dive Wednesdays

Landing page breakdown

The surprising reason why "vanity traffic" is valuable for big companies.

Hotmail monetisation

With traction or without traction

breaking down Athletic Greens’ funnels and landing pages.

Why?

Because they do an excellent job at it!

You can keep yourself from making most positioning gaffes if you will simply remember the following principles:

Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.