Growth
All things business growth
Growth
These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
There are several things IFTTT did poorly when compared to Zapier:
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
Product marketing and storytelling
Modern aspiration is not about having money to buy things, but having taste to know what to buy
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
How Airtable connected customer service to content marketing:
From a process perspective, if you're planning to heavily invest in customer success, which I highly recommend, it’s crucial to also establish a system for capturing and leveraging the insights generated by your customer success team. Here's how we approached it: We engaged deeply with
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
2. The ‘old way’ vs. ‘new way’ website section
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
4. Think about pricing as positioning early on.
“We thought about pricing from the earliest days. Even during our alpha with our first pockets of users, we had a pricing page with a few different plans. It mostly described features we hadn't built yet, but we at least wanted to frame that this is a product we're going to charge for,” says Ofstad.
“W... See more
“We thought about pricing from the earliest days. Even during our alpha with our first pockets of users, we had a pricing page with a few different plans. It mostly described features we hadn't built yet, but we at least wanted to frame that this is a product we're going to charge for,” says Ofstad.
“W... See more