Growth
All things business growth
Growth
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
Phil Carter on LinkedIn: One challenge every consumer subscription business faces is the difficulty…
linkedin.com
Duolingo’s growth modelling
Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy
chantellemarcelle.com
Teardown of an emotionally powerful ad
Growth Newsletter #176 from Demand Curve
Great book recommendations inside
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
LinkPR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
