I’m not sure I could advise an early-stage company to hire a full-stack, multiperson content marketing team in 2024. I might advise them to hire an editorial team or a multimedia team, but not a team to solely focus on SEO content.
If you’re building a similar type of product, Ofstad’s advice is to keep the feedback loop extremely tight and loosen your expectations around what your MVP “should” look like. “We'd sit down with our customers to see what they were using the product for. With horizontal products, you build this very generic thing and the cool part is seeing how... See more
The Usage-Based Pricing Playbook is a guide for revenue, pricing, and product leaders in the SaaS industry to understand and implement usage-based pricing strategies effectively.