Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more
Unlocking hidden monetisation & pricing
The 7 (+2) sections of the perfect SaaS homepage (incl. template)
Bayesian Time Varying Coefficient Model with Applications to Marketing Mix ModelingBayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling