Growth

Is algorithmic experimentation the future of Growth? In which cases and scale is algorithmic experimentation applicable?

Three of the most common, and consistently publicly available, metrics to measure efficiency include:

There are several things IFTTT did poorly when compared to Zapier:

First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.

Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more

4 types of Pricing studies

Study: Van Westendorp Method with steps:

1. Ask price considered "too low"

2. Ask price considered a "bargain"

3. Ask price considered "expensive"

4. Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently

... See more

breaking down Athletic Greens’ funnels and landing pages.

Why?

Because they do an excellent job at it!

How to go from siloed sales and marketing to full-funnel cross-functional teams that are focused on pipeline and revenue generation: