Growth
All things business growth
Growth
Interesting examples for SaaS Network effects (although some may not be network effects)
I’m not sure I could advise an early-stage company to hire a full-stack, multiperson content marketing team in 2024. I might advise them to hire an editorial team or a multimedia team, but not a team to solely focus on SEO content.
Kevan Lee • 517. Do people still SEO? 🐸
When your back is against the wall, galvanise the team with an super goal
Mailbrew
app.mailbrew.com
3 examples of persuading with reciprocal concessions
Duolingo’s growth modelling
Wordle’s virality is engineered:
First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.
Second, the game is easy to pick up. It has a minimal set of rules.
Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more
First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.
Second, the game is easy to pick up. It has a minimal set of rules.
Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more
Bayesian Time Varying Coefficient Model with Applications to Marketing Mix ModelingBayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling
arxiv.orgat Uber
How to Structure your Product Org to Optimise for Growth - Department of Product
Jade Rubickdepartmentofproduct.com
Thursday, 2 May
dtcdaily.beehiiv.com
Landing page debrief