Growth
All things business growth
Growth
Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy
chantellemarcelle.com
Noozy: How I Run Monday Morning Meetings as a VP of Sales — Armand Farrokh
app.mailbrew.com
Sales
Why Big Companies Make Bad Content
ahrefs.com
The surprising reason why "vanity traffic" is valuable for big companies.
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more
Unlocking hidden monetisation & pricing
Designing Effective Pricing Plans UX — Smashing Magazine
smashingmagazine.com
Growth Newsletter #175 from Demand Curve
demandcurve.com
When your back is against the wall, galvanise the team with an super goal