Growth
All things business growth
Growth
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
Marketing in-house vs external
Unlocking hidden monetisation & pricing
Content marketing strategy, with case study
Interesting examples for SaaS Network effects (although some may not be network effects)