Growth

If you’re building a similar type of product, Ofstad’s advice is to keep the feedback loop extremely tight and loosen your expectations around what your MVP “should” look like. “We'd sit down with our customers to see what they were using the product for. With horizontal products, you build this very generic thing and the cool part is seeing how... See more

These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:

Strengthen domain authority and the search performance of every other page on the website.

Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more

In psychology, valence refers to the positive or negative emotional value associated with a particular stimulus, event, or object.

And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.

Which, of course, skews our decision making .... See more