Growth
All things business growth
Growth
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
With traction or without traction
UX psychology
If youâre building a similar type of product, Ofstadâs advice is to keep the feedback loop extremely tight and loosen your expectations around what your MVP âshouldâ look like. âWe'd sit down with our customers to see what they were using the product for. With horizontal products, you build this very generic thing and the cool part is seeing how... See more
First Round Capital ⢠Airtable's Path to Product-Market Fit
How Product Market Fit evolves in horizontal products
The surprising reason why "vanity traffic" is valuable for big companies.
Bayesian Time Varying Coefficient Model with Applications to Marketing Mix ModelingBayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling
arxiv.orgat Uber