updated 2mo ago
517. Do people still SEO? 🐸
- "In the early days at Thumbtack, so much of our growth was coming from SEO that it made sense for it to dominate our growth roadmap. We spent disproportionate time generating content, earning links, and optimizing conversion on SEO landing pages. Over time, however, it became clear that we were running into diminishing returns from these efforts, a... See more
from The Racecar Growth Framework by Lenny's Newsletter
Ted Glasnow added
- Content marketing: The core element of content marketing is SEO, which is how a search engine ranks the content once a user queries something on the internet related to your product.
from Go-To-Market - How to craft a winning marketing plan by Arkapravo Chakraborty
Xuanling11 added
- Over time, companies typically layer on additional lanes (e.g. Thumbtack adding performance marketing on top of SEO) as they reach diminishing returns on their early growth channels, but in almost every case companies start with just one successful lane.
from Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups by Dan Hockenmaier
Mila Superstar added
- Really good SEO is one of the truest moats that exist today.
from Storming Reddit's Moat by Mayank Jain
sari added
You thought the first page of Google was bunk before? You haven't seen Google where SEO optimizer bros pump out billions of perfectly coherent but predictably dull informational articles for every longtail keyword combination under the sun.
from The Expanding Dark Forest and Generative AI by maggieappleton.com
sari added
- People ask questions on Google. "How do I make a dirty martini?", "What is the best electric car?", "Should I get vaccinated?". Google prioritizes links that answer these questions against a set of well developed rules. Those that rank typically do better serving the user. This too is The Algorithm. Hewing to the Google machine is called Search Eng... See more
from People vs Algorithms by Troy Young
sari added
Up until recently the most popular use case seems to have been marketing copywriting. I don't find this particularly exciting, search on the internet is already full of bland content marketing. It's different if one does content marketing by, say, writing an article about how to use your API, or if a company does a toy
... See morefrom Nintil - Images and Words: AI in 2026 by Jose Rincon
sari and added
- If you assume that the pace of change in consumer-facing Internet stays high, and that it gets more compelling over time, then in the long run the only options are a) be careful what you use, or b) accept that you're outsourcing a growing share of your decisions to product managers and growth hackers who do not necessarily have your interests at he... See more
from The Promise and Paradox of Decentralization by Byrne Hobart
sari added