Email from @david_perell to @tylercowen
✅ Personalized
✅ Social Proof
✅ Clear CTA
Amazing email—that led to some amazing things.
The personal touches at the beginning show clear effort.
Tons of social proof (Neil deGrasse Tyson, Seth Godin).
Clear CTA and plan of attack.
Do not send me anything longer than you would send to a crush. Some people email me six-paragraph essays about the time they saved a cat from a tree.
I find the most effective way to get someone's attention is to simply give, just like in dating. Hey, I noticed that you read this book on your website. I think you'd like this book too; it's pretty sh... See more