how to do hard heavy stuff

“never waste a crisis.

what i’ve learned is that clarity doesn’t come from force. it doesn’t respond to pressure. and it definitely doesn’t show up when you’re spiraling in a productivity shame-loop, trying to schedule your future with a color-coded planner and an emotional hangover. instead, understanding what you want from life often emerges in quiet moments — when you... See more

And yes, that’s important—but sometimes you need to drop everything, put all hands on deck, wipe away the DACI, and focus on the single most important thing for the business.

We called these “ambulance projects”—all other work had to pull over so the ambulance could pass.

By moving in haste, I was foregoing access to myself. By always rushing, I never gave my intuition the chance to float up to the top of my awareness. I was moving so fast that my gut feelings were being squashed by thoughts about where I wasn’t, where I needed to be, what I needed to do.