GEO, the new SEO
search engine optimization will be replaced with generative engine optimization as the world shifts from search to conversation
GEO, the new SEO
9. Incorporate Multiple Content Formats
Example: Support text explanations with infographics, how-to videos, and interactive elements, all properly... See more
- Combine text, video, and images strategically
- Ensure each format adds unique value
- Optimize all elements for AI comprehension
- Include proper alt text and descriptions
- Make content accessible across platforms
Example: Support text explanations with infographics, how-to videos, and interactive elements, all properly... See more
Michael Menduno • Article
Interesting shift from SEO. Also builds on the changing info consumption habits of audience.
Start by implementing these optimization techniques in your highest-priority content first:
- Core service/product pages
- Key educational content
- High-traffic blog posts
- Landing pages
Jim Rodgers • Article
Rosemary Brisco’s recommendation for GEO
2. Write in a Conversational Tone
Example: Instead of “enterprise software solutions,” use “How to choose the right enterprise... See more
- Use natural language instead of corporate jargon
- Write content answering questions people naturally use rather than marketing buzzwords
- Choose descriptive phrases that match how people search rather than vague keywords
Example: Instead of “enterprise software solutions,” use “How to choose the right enterprise... See more
Michael Menduno • Article
Rosemary Brisco, To the Web