gen x soft club
“For me it’s a way of capturing the boundless optimism of the Y2K era (or any other era of recent economic history). It’s also darkly funny because to wear the merch of a defunct company deliberately means you recognize that what once seemed great can collapse,” says Colette Shade, author of Y2K: How the 2000s Became Everything .
Daisy Alioto • Software as a Style
The blob is so gay '90s, so pump-and-dump dot-com exuberance, so Apple iMac, so New Beetle, so Guggenheim Bilbao, so Oh chair, so over. Already the decade that begat the blob, with its IPOs and its "concept" stocks, its Aeron chairs and Brand Called You, seems worlds away from our moment, the anxious thoughts. These are the days of anthrax scares
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The Gen X Soft Club aesthetic, which thrived from the late ’90s through the 2000s, captured a sleek, urban vision of the future. Defined by cool muted tones, minimalist design, metallic textures, and city backdrops like train stations and nightclubs, it reflected a polished evolution of the Y2K look.... See more
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