Futures thinking

But the future is not a self-fulfilling prophecy - 8 billion people on this planet have a voice and that carries far more weight than one person with 8 billion dollars. We just forgot how to exercise it.

When the mind searches for the future, it sees the past.

Today, there is perhaps no animal we are more unmoored from than ourselves. ‘The world is now dominated by an animal that doesn’t think it’s an animal,’ writes the natural philosopher Melanie Challenger in How to Be Animal (2021) . ‘ And the future is being imagined by an animal that doesn’t want to be an animal.’

Particularly relevant to the idea of episodic simulation is the process of forming “implementation intentions” (Gollwitzer, 1999) which involve imagining and rehearsing a plan with reference to the specific future context in which it will be executed. Research has shown that creating implementation intentions significantly increases the likelihood... See more

competitive intelligence is about the here and now—capturing and analysing information about an organisation's external landscape, which includes the activities of customers, competitors, distributors, technological trends, and prevailing market conditions. It typically has its sights set on the immediate future, up to five years ahead. It also... See more