future of work
Do this once, and you’ve got a learning experience. Do it twice, and you’ve got comparison data. Do it three times, and you’ve got the beginnings of a portfolio. Do it five times, and you understand more about how businesses actually work than most agency strategists will learn in a decade.
Zoe Scaman • So You Want to Be a Strategist
The path of “get into a top firm, learn the craft, exit into something interesting” is narrower than it’s ever been.
Meanwhile, artificial intelligence is eating the bottom of the value chain. The tasks that used to be given to juniors - desk research, competitive audits, first-draft decks, trend reports - are increasingly being done by tools. Not... See more
Meanwhile, artificial intelligence is eating the bottom of the value chain. The tasks that used to be given to juniors - desk research, competitive audits, first-draft decks, trend reports - are increasingly being done by tools. Not... See more
Zoe Scaman • So You Want to Be a Strategist
Increasingly, the most compelling work is multidisciplinary. Mood boards, typographic explorations, decks, writing, visual references, and cultural points of view all matter.
J.Crew's CMO on hype, hiring and brand trips.
Reconstructing work means designing for this instead of fighting it.
It means humane agreements that don’t require human sacrifice. Where you can work intensely on a project without giving up your life. Where you can contribute meaningfully without being available 24/7. Where compensation reflects actual value, not how long you’ve been there or how... See more
It means humane agreements that don’t require human sacrifice. Where you can work intensely on a project without giving up your life. Where you can contribute meaningfully without being available 24/7. Where compensation reflects actual value, not how long you’ve been there or how... See more
Zoe Scaman • The Stories We Need Now
The rise of the ‘Luxury Worker’
The luxury worker does not compete on volume.
They do not scale by adding headcount.
They scale by increasing the perceived value of their participation. Their work is expensive not because it takes longer, but because it carries the weight of curiosity, curation, and judgment.
In many ways, this inverts the usual... See more
The luxury worker does not compete on volume.
They do not scale by adding headcount.
They scale by increasing the perceived value of their participation. Their work is expensive not because it takes longer, but because it carries the weight of curiosity, curation, and judgment.
In many ways, this inverts the usual... See more
Sangeet Paul Choudary • Humans as 'luxury goods' in the age of AI
it’s no longer products, but humans who are into the status signalling business
But what if we built our timelines differently? Not just the standard checkpoints and milestones, but deliberate pause points. A week between strategy sessions to let insights settle. Three days after customer research to spot patterns. Time set aside not for more analysis or more creation, but for the vital work of integration. Those moments when... See more
Zoe Scaman • The Noetic Spiral
How to describe “Uniform,” the debut collaboration by the groups Chaotic Goods and Out of Office Network? Is it fashion? A social experiment? A shibboleth for unlocking IRL conversation? The collective behind the project emphatically says YES to all of the above.
“Out of Office Uniform” is a limited edition sweatshirt that invites people to interact... See more
“Out of Office Uniform” is a limited edition sweatshirt that invites people to interact... See more
Yancey Strickler • Rethinking the Unbearable Weight of Self-Promotion
