The idea is that all aspects of business and, eventually, human life will become adaptive, dynamic entities akin to living organisms. This includes everything from the tools we use, the processes we follow, our documentation, and our WHOLE businesses. Even our literal employees.
Because we must make money to support ourselves and our families (a worthy and legitimate goal), we sometimes confuse the tools that help us achieve this goal (eg., mastering customer service, spreadsheets, management techniques) with the values that feed the soul (higher order goals like self-discovery; the pursuit of beauty and truth; love).