āI was taught that a trustworthy press is the immune system of democracy,ā he said. āI could see an immune system not working, and I decided I needed to play a role.ā He reached out to industry leaders like Jeff Jarvis to figure out what that role could look like. Newmark was particularly interested in how to regain public trust and fend off disinformation through good journalism, according to Jarvis, a professor at the City University of New Yorkās Graduate School of Journalism. āāTrust is the new blackā was one of his lines,ā he told Observer.ā