Future of Trust

If you’re building anything that requires trust, participation, or voluntary engagement from real people, you need to decide if you’re extracting or building entry.

When extraction becomes this pervasive, people opt out. They go dark and build walls around what matters to them.

And this is already happening. You can see it in the shift from public social media to close friends lists. In the rise of group chats, Discord servers, and paid Substacks. In people using fake names and burner accounts as default. In

My job is helping people who are building the future understand the cultural and emotional systems shaping it and right now, the problem is we are still building for an economy of participation when we're entering an economy where participation itself has become the liability.