Future of Trust

Ambient extraction is different. It’s a level of vulnerability and theft that registers more emotionally and psychically than it does economically, and that will tip the scales of culture and business.

And if you don’t feel it yet, you may be on the benefitting side of the asymmetry.

If you’re building anything that requires trust, participation, or voluntary engagement from real people, you need to decide if you’re extracting or building entry.