Future of Trust

Reciprocal transparency. If you can see me, I should be able to see you. Not your marketing copy, but your actual ownership structure, how you make money, what you do with my data, who benefits from my participation. The asymmetry has to collapse. This is what Signal figured out early. If you’re going to ask people to trust you with their

Ambient extraction is different. It’s a level of vulnerability and theft that registers more emotionally and psychically than it does economically, and that will tip the scales of culture and business.

And if you don’t feel it yet, you may be on the benefitting side of the asymmetry.

Finite games over infinite extraction. People are exhausted by platforms that treat them as renewable resources. There’s a reason why people are willing to pay for newsletters, for Substacks and Discord communities, for anything that feels like a bounded exchange rather than an infinite scroll designed to keep them producing value. Substack