Future of Trust

Trust collapses at scale, but it doesn’t get rebuilt at scale. It comes back in small circles and places where the asymmetry can’t take hold. The ambient extraction economy doesn’t need to take over the world for this to matter, it just needs to drive enough people into withdrawal that your old playbooks stop working.

When extraction becomes this pervasive, people opt out. They go dark and build walls around what matters to them.

And this is already happening. You can see it in the shift from public social media to close friends lists. In the rise of group chats, Discord servers, and paid Substacks. In people using fake names and burner accounts as default. In