Future of Trust
sari and
Future of Trust
sari and

Ambient extraction is different. It’s a level of vulnerability and theft that registers more emotionally and psychically than it does economically, and that will tip the scales of culture and business.
And if you don’t feel it yet, you may be on the benefitting side of the asymmetry.
Minimize your surface area. Don’t click, don’t share data and don’t feed the algorithm. Find safer, under the radar places for genuine exchange.
Trust collapses at scale, but it doesn’t get rebuilt at scale. It comes back in small circles and places where the asymmetry can’t take hold. The ambient extraction economy doesn’t need to take over the world for this to matter, it just needs to drive enough people into withdrawal that your old playbooks stop working.
When extraction becomes this pervasive, people opt out. They go dark and build walls around what matters to them.
And this is already happening. You can see it in the shift from public social media to close friends lists. In the rise of group chats, Discord servers, and paid Substacks. In people using fake names and burner accounts as default. In
... See moreIf you’re building anything that requires trust, participation, or voluntary engagement from real people, you need to decide if you’re extracting or building entry.