Future of Trust
sari and
Future of Trust
sari and


If you’re building anything that requires trust, participation, or voluntary engagement from real people, you need to decide if you’re extracting or building entry.

Ambient extraction is different. It’s a level of vulnerability and theft that registers more emotionally and psychically than it does economically, and that will tip the scales of culture and business.
And if you don’t feel it yet, you may be on the benefitting side of the asymmetry.
When extraction becomes this pervasive, people opt out. They go dark and build walls around what matters to them.
And this is already happening. You can see it in the shift from public social media to close friends lists. In the rise of group chats, Discord servers, and paid Substacks. In people using fake names and burner accounts as default. In
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Martin Gurri • 5 highlights
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