Future of Trust

If you’re building anything that requires trust, participation, or voluntary engagement from real people, you need to decide if you’re extracting or building entry.

Consent as infrastructure. Not buried in Terms of Service that no one reads, but built into the product itself. Opt-out by default. Clear value exchanges. The ability to leave and take your data with you. Apple did this with App Tracking Transparency when they made consent visible and revocable. Users opted out en masse because for the first time,