Future of the Arts
Jessica Ryan and
Future of the Arts
The job for any studio is to create a great story and exploit it across as many channels as possible—theme parks, merchandise, games, movies, TV, TikTok, etc.
On one hand, this trend is potentially devastating for the performing arts industry. On the other hand, this challenge may represent a revolutionary opportunity for these organizations to fundamentally adapt engagement methods and means to change up these experiences as we currently know them – or at least to change up business models so that they
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