Future of Search and Context

The real villain here is Google. Google found one of the very best business models of all time, skimming all the surplus profit off of the entire free open internet. This is the natural end state of that process.

Meanwhile, LLM results are probabilistic. 10 blue links are also probabilistic, but Google is giving you options - adding human curation by making you pick from a list of results. Using an LLM result is more like hitting ‘I’m feeling lucky’ - it requires more confidence

My notes: https://t.co/Rubf44uRct

I've learned so much from @hubermanlab, but podcasts make recall and discovery challenging. Huberman AI uses the latest models from @openai to search every episode with Google-level accuracy and summarize the results. https://huberman.rile.yt

As someone who very much enjoys podcasts I continue to be frustrated that so much information is locked up in opaque audio files. How do we make all of this information accessible, searchable, navigable, linkable, upvotable, etc? Great opportunity if someone does this right, imo.

To build the next big search engine simply focus on people. It’s why people add “reddit” to their queries and prefer to search social — we want to see results from humans, not soulless SEO farms.

@ystrickler: *What's behind Metalabel?* Metalabel was inspired by specific theories about what the future-now holds: from post-individualism to world-building as self-care to the decline of the creator economy as we know it Here are six core beliefs behind @metalabel_xyz 🧵

In an age of all information all at once + decision abundance The new luxury is deep context + slowness The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references

A recent small medical issue has highlighted how much someone needs to disrupt Google Search. Google is no longer producing high quality search results in a significant number of important categories.

The problem with Google Search isn't ads. It's a problem of automation vs curation. What we need is a mimetic search engine¹ (not instead of Google but in addition to it). — ¹ https://julian.digital/2020/05/28/what-shopify-and-amazon-can-learn-from-mimetic-theory/... See more