In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions.
“Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.”
The new lessons of luxury 👉 https://t.co/2kb5QMLsrL
there is a "business as a service" product emerging for every content creator to be able to monetize across any vertical. from food to fashion, with a loyal audience, you can make/sell/fulfill branded [fill in blank] as a service with minimal friction and investment.
Hmmm. Maybe. 1) i'm not that convinced that DTC is going to kill a lot of incumbents. If we look at share loss for Pepsi, Unilever, etc- much of that is not DTC, it is products/brands that meet unique needs of today's fragmenting consumers.
Free Shipping, Fast Shipping, and Free Returns are widely considered as table stakes in today’s eCom environment
These customer-friendly policies are often a drag on profitability.
Providing a path for customers to opt-out of expensive policies may open an avenue to profits