Tom’s swing for the fences may have turned out to be a great business move, but his focus was always on her, and that’s a good thing for all of us to remember when we’re giving a gift — whether to win someone over, win them back, or simply to show them how much we care. Don’t give them the gift you want them to want; give them the gift they... See more
Fine, you’re thinking, except that restaurants and real estate are filled with opportunities, unlike my business. I don’t buy it. There are inflection points—patterns—in every business. Look closely, and you’ll find them. And when you do, make sure you do something about it.
And while dropping off a full bottle of expensive booze at every table seemed like an unreasonably extravagant gesture, it was actually cost-effective. After an elaborate multicourse dinner (and usually plenty of wine), few people were interested in drinking more than a sip of that cognac. Yet the feeling of abundance was there.