Future of Fandom

I think the McLuhan-esque take is to say that Fandoms are themselves voluntary culture-war militias recruited from the general population. An argument could be made that groups like Antifa, BLM, Proud Boys, Patriot Front, etc... are in essence fandom para-military orgs with $$$.

One of the most significant trends in web3 is the re-imagining of fandom: the blurring of lines between fan and creator, between canon and “fanon,” and how fan labor is funded and rewarded.

NFT degens are the sports bettors of web3 yes, sports betting is a HUGE MARKET and rapidly growing but also sports betting is a SMALL PART of the overall sports ecosystem; you don’t have to be a bettor to be a fan, player, employee, or shareholder

Why do we need *tokenized* loyalty programs if we have perfectly well-functioning regular loyalty programs? Let me explain the benefits of tokenizing using one of the most popular loyalty programs in the US: Starbucks Rewards 🧵

16/ To take this one step further… There is a very clear path for fans to become curators and tastemakers. Ultimately, the best fans and curators will become celebrities themselves.

Music NFTs are where digital art was in 2020: About to redefine the value and (100x) the business model of the medium forever. 🧵

The Creator Economy - is starting its transition to the Community Economy. The Community Economy – enabled by cryptonetworks and social tokens – incentivizes early followers to use their underutilized skills and assets to support a community or individual. A quick thread 👇🏻

"In the future, artists will get record deals because they have fans—not the other way around." cc @nayafia

1/4 By embracing distinct fandoms and communities, Netflix found a new way to engage its audience, from monolithic to micro-interest. "We're able to look at it: What is that next generation of geekdom, the next generation of fandom?"