Future of Fandom

"In the future, artists will get record deals because they have fans—not the other way around." cc @nayafia

I think the McLuhan-esque take is to say that Fandoms are themselves voluntary culture-war militias recruited from the general population. An argument could be made that groups like Antifa, BLM, Proud Boys, Patriot Front, etc... are in essence fandom para-military orgs with $$$.