Future of Fandom

…and look. I think that it is perfectly reasonable for people to be normal music fans and to have a normal relationship to music. But…if you want to go down a rabbit hole with us, come along.

In the new cultural economy, the culture is the product. It is composed of practices, ideas, and discourses. Products are auxiliary, supportive, but not the main event. And most importantly, people now opt into these designed cultures with full knowledge and awareness that these cultures might change who they are.