Future of Fandom

…and look. I think that it is perfectly reasonable for people to be normal music fans and to have a normal relationship to music. But…if you want to go down a rabbit hole with us, come along.

ubiquitous connectivity and our media environments naturally lend themselves toward an influencer-and-fandom dynamic. If the system is built to inspire more and more layers of commentary, then that system will privilege and reward people who feed it.