Fundraising

In order to build conviction, we rely on founders to tell us a compelling story, almost always in the form of slides. We’ve funded companies almost entirely because of the quality of their seed decks. Poor deck? We’ll likely pass on the opportunity.

It is nearly impossible to convince a VC of a thesis they don’t already believe, so the key in fundraising is to ‘discover’ the right partners, not try to educate and convince…

Make it easy for people to introduce you Friends who make intros are doing you a favor. Write the intro email so they can just copy and paste. Here’s the email we asked friends to send investors: