Make it easy for people to introduce you
Friends who make intros are doing you a favor.
Write the intro email so they can just copy and paste.
Here’s the email we asked friends to send investors:
It is nearly impossible to convince a VC of a thesis they don’t already believe, so the key in fundraising is to ‘discover’ the right partners, not try to educate and convince…
I was just reminded that for our Series A, we sent a questionnaire to the investors we were considering to understand if we have alignment.
Then the investor needed to write a doc or a presentation explaining their answers and thinking.