Make it easy for people to introduce you
Friends who make intros are doing you a favor.
Write the intro email so they can just copy and paste.
Here’s the email we asked friends to send investors:
In order to build conviction, we rely on founders to tell us a compelling story, almost always in the form of slides. We’ve funded companies almost entirely because of the quality of their seed decks. Poor deck? We’ll likely pass on the opportunity.
I know due diligence sucks
BUT
The investor who puts in the work to REALLY understand your company today
is the investor who will put in the work to REALLY support your company tomorrow.
Don't just grab the first $$ waved in front of your face because its the easy thing to do