In order to build conviction, we rely on founders to tell us a compelling story, almost always in the form of slides. We’ve funded companies almost entirely because of the quality of their seed decks. Poor deck? We’ll likely pass on the opportunity.
It is nearly impossible to convince a VC of a thesis they don’t already believe, so the key in fundraising is to ‘discover’ the right partners, not try to educate and convince…
I wanted to share my most memorable VC pass email of all time, Maple back in the fall from @schlaf. Thoughtful and empathetic:
"I've been wrong more than I've been right so take this all with a grain of salt. I hope you prove me wrong and make me regret this decision."