founder's mentality

insights, articles, musings and resources to help founders and builders cultivate a healthy mindset and get unstuck

Marketing is the new bottleneck.

“If you’re MSCHF, you don’t have to be so precious. There’s always more ideas, always the next project., and if you just have that commitment not to censor yourself and put things out there, it’s a more generative way of thinking.”

-Lauren Boyle, Made by MSCHF

alex

the ideas already exist the person who surfaces them at the right moment in the right context with a freshly curated set of words and shapes earns the glory of invention

anu x.com

sari

Parenting is the best part of my life. What I have re-learned from it is that real joy is in the small moments. The first time she said “mama” was a spectacular moment, but it is in delighting in her coy smile as I change her diaper that I find beauty. You have to love the process of your labor, not the outcome of it. That has been true in making... See more

12 Months a Father, 6 Months a Founder

ssari

relatable from Evan Armstrong. “Companies are not sterle laboratories of capitalist science”

might take 6 more months, might take 2 years. it doesn’t matter. we’re locked in until this becomes real. there’s no quitting, no shortcuts, no backing out. every single day we get closer. we’re gonna make this happen no matter what, because that’s the only option. lock in

josh x.com

alex

“It gets harder all the time, Bev Shaw once said. Harder, yet easier. One gets used to things getting harder; one ceases to be surprised that what used to be hard as hard can be grows harder yet.”

― J.M. Coetzee, Disgrace

Disgrace Quotes by J.M. Coetzee

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Incredible book for founders

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from Craigslist cofounder Zach Fried

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