founder's mentality

“Instead of finding the product through discovery and iteration the goal is to reverse engineer the vision,” he explains. “If you take an incremental, discovery-led approach, then you might find yourself with product-market fit in a local maximum, building a company that you don’t want to lead.”

the science of business is scaling, and the art of business is things that don’t scale

I can’t imagine anything less interesting in business than maximizing shareholder value. Yet this is what public companies are pressured — if not legally required — to do. A lot of non-public companies follow the same path towards performance and results.

To take it further, maximization as a concept just isn’t interesting to me. I don’t care about ... See more

Our tagline is Founders are artists, not assets. If I had to summarize my core belief, it’s that the best founders, especially in the early days, look more like artists creating a fundamentally new, creative project. They don’t resemble business executives chasing an arbitrage opportunity.