"I see our customers as partners in a big project, not as crops to be harvested. You can’t have a sustainable long-term relationship when you treat your customers as crops.”
Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."