founder's mentality

Wendell Berry wrote: there are two muses — the Muse of Inspiration, who gives us inarticulate visions and desires, and the Muse of Realization, who returns again and again to say "It is yet more difficult than you thought."

the science of business is scaling, and the art of business is things that don’t scale

My notes from Hackers & Painters by Paul Graham: The way to create something beautiful is often to make subtle tweaks to something that already exists, or to combine existing ideas in a slightly new way. There are only two things you have to know about business: build something users... See more

Parenting is the best part of my life. What I have re-learned from it is that real joy is in the small moments. The first time she said “mama” was a spectacular moment, but it is in delighting in her coy smile as I change her diaper that I find beauty. You have to love the process of your labor, not the outcome of it. That has been true in making... See more

So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.

1. You start from a systems-level insight ( the internet is growing rapidly )


2. Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower (

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Email from Steve Jobs to Apple employees on the day it surpassed Microsoft to become largest tech firm