founder's mentality

As a new founder, it’s tempting and often discouraging to compare your inside to another’s outside. Every other founder and company looks so well put together, whereas you are of course all too aware of your shortcomings and insecurities.

Because of how much we deify the great entrepreneurs of our time, we end up inevitably comparing our new company

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“Instead of finding the product through discovery and iteration the goal is to reverse engineer the vision,” he explains. “If you take an incremental, discovery-led approach, then you might find yourself with product-market fit in a local maximum, building a company that you don’t want to lead.”