founder's mentality

startups: build it and nobody will come until you figure out distribution which is way harder

You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets. Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.

The importance of getting your problem statement right first time founders often conflate the macro problem with the micro problem I see startups who say that their problem statements are; - we would need six globes to cover our emissions - under representation of... See more